Industry Comment
The future of the screen printing industry
The CEO of Virus Inks, Beppe Quaglia, takes a look at the future of the screen printing industry and provides advice on how you can navigate any changes that may come your way.
T
he screen printing industry navigates through signifi cant transformation in the face of evolving global trade dynamics, technological innovation, and increasing environmental consciousness.
This analysis explores the multifaceted challenges and opportunities confronting this sector, emphasising the critical role of data in strategising for the future.
Global trade dynamics: Navigating through change the impact of geopolitical shifts The reconfi guration of global trade, highlighted by changes in investment patterns and trade restrictions, have profound implications for the screen
By integrating these aspects into a holistic strategy, screen printing businesses can position themselves to thrive in a rapidly changing industrial landscape – Beppe Quaglia, CEO of Virus Inks
| 34 | June 2024
printing industry. As detailed in insights from the McKinsey Global Institute, the industry’s reliance on a concentrated supply chain for crucial materials such as specialty inks and meshes are being tested.
The strategic reduction in trade with countries like China and Russia and the increased greenfi eld investments in emerging markets like India and Africa signal a pivotal shift. This transition affects supply chain reliability and opens avenues for diversifying supply sources, potentially enhancing the industry’s resilience.
Sustainability and technological innovation
Concurrently, the industry is witnessing a surge in demand for sustainable practices. Innovations in developing organic and water-based inks refl ect a broader shift towards environmentally friendly screen printing solutions. These trends are not merely regulatory or consumer-driven; they represent an evolution in the industry’s operational and strategic imperatives, where sustainability becomes synonymous with effi ciency and quality.
www.printwearandpromotion.co.uk
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