Industry News
Soyang Europe brings Josero under Soyang banner to unify operations S
oyang Europe, the leading manufacturer and distributor of digitally printable wide-format and superwide-format media and surface coverings, and – through its acquisition of Josero – a supplier of leading edge wide and superwide format print production hardware, has announced it is to bring the Josero business under the Soyang banner as part of a strategy to unify its operations and strengthen its overall market presence.
Soyang Europe acquired specialist wide-format equipment dealer Josero in May 2022. Josero has since continued to operate under the Josero
name in the 18 months since acquisition. From 1 January, Josero will be renamed as Soyang Hardware Ltd. The name change will also be accompanied by the rollout of a new logo.
As Soyang Europe Group managing director Mark Mashiter explains: “We kept the Josero brand for the past 18 months to help ensure customers of both Soyang Europe and Josero suffered
Introducing our new exhibitors T
he UK’s only exhibition dedicated to the garment and promotional product decoration industry will throw open its doors in less than three months’ time for yet another vibrant, dynamic and interactive event. Joining the cohort of regular and familiar exhibitors such as Amaya Sales UK, AWDis, Grafityp UK and Stanley/Stella at Printwear & Promotion LIVE! 2024 are a number of first-time exhibitors. The welcome addition of these exhibitors and the vast array of differing products they will display means there is something new to explore and discover at this year’s exhibition. Having attended in 2023 as visitors, the
team at Kit Builder (stand H52) are back this time as exhibitors. Kit Builder is an advanced on-demand 3D customisation SaaS platform, that helps customers all over the globe capitalise on the trend for individualisation. Founder Michael Britton says: “We attended the event last year as visitors and had a really great experience. Bringing Kit Builder to the exhibition arena is a new venture for us and we felt that P&P LIVE! was a great addition. While P&P LIVE! is a local show for us, it’s also a national meeting point for the industry. It’s great to build connections and relationships within the local industry, as well as meeting new people from further afield.”
the least amount of disruption after the acquisition. Following a smooth transitional period during which both businesses thrived, we have decided to make the move to ensure continued success as a single combined entity.” The current hardware offerings will remain unchanged, and customers will continue to experience the same high-quality service from a team of knowledgeable and experienced staff, but now all under the Soyang Europe umbrella.
The unified hardware side of the Soyang business will continue to offer market leading print production technologies from major brands such as Fujifilm, Jetrix and Mimaki, and on the finishing side Bubblefree, Meevo, Plastgrommet and Vivid.
Product Zone update P
roduct Zone issue an update on its latest business investments. Tony Marks, director commented: “In the space of 12 months we have gone from one six head embroidery machine to three and a single head - giving us now 18 heads for production and one single head for fast sampling and small orders, we have also invested in DTF printer and shaker.
“Production is flat out every day now and we are looking forward to a fast start to 2024 with plenty of capacity now for headwear embroidery, all you
embroiders out there that turn down caps because of the hassle
in taking flats off have no fear we can now supply the plain caps and embroider them for you in super-fast time. “Our investment in machinery is now well in excess of £100,000.00 and our thanks to Midwest - Happy Japan and Magictouch for their help and support in not only installing the machines but being there if there’s ever a problem.”
| 6 | January 2024
www.printwearandpromotion.co.uk
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