Industry News
True Classic selects parcelLab to scale international post-purchase operations p
arcelLab, the premier global provider of post- purchase customer experience software, today announced True Classic has selected parcelLab to upgrade its post-purchase experience. True Classic has experienced exponential growth since its founding in 2019, and realised that in order to scale, they needed an agile solution that could harmonize customer data and allow more tailored decision-making. Ultimately, to deliver a seamless white labelled customer experience that could drive increased customer loyalty, True Classic chose parcelLab.
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After a competitive evaluation of its current and prospective vendors, True Classic selected parcelLab as the only solution that provided full customisability and global capabilities to reach the company’s rapidly growing customer base. parcelLab’s implementation team created a data warehouse across the entire organization and automated order communications and returns processing, allowing full visibility into shipping costs, carrier information, rate of returns, and more to empower the team to make data-backed decisions that increased revenue. parcelLab’s full data integration also informs a
Better Cotton expands in West Africa
etter Cotton, the world’s largest cotton sustainability initiative, has announced the opening a new programme in Côte d’Ivoire and committed to supporting 200,000 domestic cotton farmers in its first five years. The new field-level programme will offer training and resources to farming communities across the country, a first step towards helping them produce more sustainable cotton.
The Professional Association of Cotton Companies of Côte d’Ivoire (APROCOT- CI) will serve as Better Cotton’s Strategic Partner for Côte d’Ivoire, overseeing efforts to improve the climate resilience and economic outlook of farming communities. APROCOT-CI represents the interests of cotton companies across the country, from farms to gins, and comprises six member organisations: CIDT, Ivoire Coton, Global Cotton SA, CO.I.C-SA, SICOSA 2.0, and Seco SA. These organisations will serve as Better Cotton Programme Partners, providing training and resources to cotton communities to enable social and environmental improvements. “The partnership underscores our organisations shared commitment to creating a positive impact in the cotton industry, with a primary focus on improving the livelihoods of smallholder cotton farmers. By integrating Better Cotton’s sustainable farming practices and APROCOT-CI’s local expertise, we
| 14 | January 2024
aim to enhance cotton yields, reduce environmental impact, and improve social and economic outcomes for farmers in the region,” commented Jean François Toure, President of APROCOT-CI.
APROCOT-CI submitted a Declaration of Interest to Better Cotton last year, outlining national interest in starting a Better Cotton programme. In March of this year, Better Cotton hosted a multistakeholder event in the city of Abidjan to understand the scope for impact ahead of opening a programme. Better Cotton is committed to building upon its presence across Africa to enable smallholder farmers to mitigate climate change and adopt a continuous improvement approach to sustainable agricultural practice. With a membership network spanning farm to retailer and brand level, Better Cotton is strategically positioned to meet supply with increasing demand.
Alan McClay, chief executive officer at Better Cotton, said: “Opening a new programme in Côte d’Ivoire is an exciting step as Better Cotton bolsters its presence across the continent. Our partnership with APROCOT-CI will be fundamental to the delivery of our work in the country, helping domestic cotton farmers to reap the environmental and economic rewards of more sustainable cotton production. We are grateful for APROCOT-CI’s support and the commitment they have shown to this cause.”
truly personalized post-purchase experience for customers, helping the retailers stand out in the market. True Classic can now proactively address customer trends, product enhancements, and shipping delays. Since implementing parcelLab’s post-purchase solutions, True Classic has reported the following results over their previous provider: • +34.78% increase in revenue per email.
• +22.47% increase in order rate. • +1.87% increase in email click- through rate.
• +6.55% increase in email open rate.
Mimaki’s new ‘trade and save’ campaign
M
imaki has announced its new campaign, encouraging investment
in Mimaki’s latest solvent printer or integrated printer/cutter, with the potential to save up to £4,000 when you trade in your old printer. Mimaki’s flagship sign and graphics models have been designed to meet and exceed the demands of successful expanding print businesses, and are geared to maximising profits and delivering stand out professional results. Now available with an unprecedented trade-in offer, there’s never been a better time to upgrade.
www.printwearandpromotion.co.uk
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