Industry News
Everything Branded to sponsor basketball team Leicester Riders
E
verything Branded has agreed a sponsorship deal with its local basketball team, the Leicester Riders, for the 2022-23 season to supply the merchandise for the official club shop.
The promotional goods supplier will this season be the exclusive merchandise and apparel partner of the Riders with a vision to improve the product mix and deliver value for fans over the course of the season. This deal will run concurrent to the existing deal Kappa has in place for the team kit and the official partnership in place for supply of basketballs with Molten. James Kyte, commercial director for Everything Branded, said: “Both Everything Branded, and Riders are successful, Leicester-based organisations
The Leicester Riders have won back-to-back BBL Championships
who are leaders in their respective arenas. We set out to create a partnership that will deliver added value for both Everything Branded and Riders and agreeing this deal is testament to the Riders vision of continuing to grow their partnership base and of our desire to support local organisations who have huge potential for national reach.” Kevin Routledge, Leicester Riders
Registration opens for Sign & Digital UK 2023 S
ign & Digital UK has opened registration for its annual return to the NEC, Birmingham, with
Roland DG, Epson UK, Premier, Hexis UK, TheMagicTouch, Tecna UK, Vivid Laminating Technologies and swissQprint, among the brands confirmed for the show. The exhibition, taking place from March 21 to 23, sees many returning exhibitors upgrading their stands. Supersizing exhibitors include Morgana Systems, Soyang Europe,
D
Trotec Laser, Graphtec GB, WorksThing, Very Displays, Automatic Letter Bender UK, TT Market Elektronik, Boxford Holdings, Ex-Cel Plastics, HPC Laser, Stanford Marsh l plot-IT and Amaya Sales UK.
Jenny Matthew, Sign & Digital UK event director, said: “After a challenging few years it’s time to get back to doing what SDUK does best; creating a marketplace in which buyers and sellers can connect, learn and do business.
Direct Textiles + Bags acquires ARC Textiles
irect Textiles + Bags has acquired ARC Textiles to enhance future opportunities and support
continued growth.
Clive Allcott, commercial director of Direct Textiles + Bags, said: “ARC Textiles has been a strategic supplier of ours. The synergies of products and staff will significantly enhance our opportunities to serve our customers going forward. Our two companies have shared a close relationship for many years and will combine their products to bring the best of these to the industry.” Alan Chidgey, owner of ARC Textiles, added: “The collaboration perfectly complements DTB’s already innovative
| 12 | December 2022
branding methods, which combined with ARC’s digital product range will significantly support the continued growth of DTB. “I am delighted to be part of this exciting new journey with Direct Textiles + Bags and look forward to further developing new business opportunities for new and existing customers.”
The acquisition of ARC Textiles fits into the Direct Textiles + Bags connected strategy to expand its expertise in branding. With the rise in demand for transfer print, Mr Chidgey’s expanded new role, will be to lead the development of DTB’s new digital offering including further expansion of the tranSMART brand.
“Getting the right exhibitors onboard is critical to delivering that and with so many returning and new exhibitors signed up – we’re already making plans to expand the floorplan for 2023. More space for the latest demos, and new features designed to help our audience grow and future-proof their business.”
Registration is open and anyone working in sign making, display solutions or digital printing should secure their free ticket.
chairman, added: “The Riders have achieved great things on the court over a sustained period and we want to be sure we are also improving off-the-court in our commercial operations in tandem. “We are absolutely delighted to partner with a global expert like Everything Branded to support the growth of our merchandise operations.”
Mr Kyte concluded: “Having spent nearly a decade in the licensing world I see massive potential for Riders and the British Basketball League over coming seasons and I’m delighted that we’re now going to be able to play a part in helping to spur on our local team and the profile of the sport here in the UK.”
The Leicester Riders was crowned back-to-back BBL Championship winners in April this year and are British basketball’s oldest team.
Alan Chidgey joins Direct Textiles + Bags
www.printwearandpromotion.co.uk
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