Attraction Update
www.parkworld-online.com
Pixel Games launches its first standalone attraction A
n interactive playing surface becomes an entire world: with Pixel World, Pixel Games is presenting its first standalone attraction and taking the next step in its product strategy. After more than two years of development, the company is transferring the technology and the gameplay principle of the internationally established Pixel Floor to a complete multi-room experience for the first time. Pixel World is designed as a modular main attraction, yet it can equally be integrated into existing family entertainment centres as a premium extension. A minimum of eight rooms makes up one installation.
Eleven different room concepts are available at market launch, bringing together various forms of movement, dexterity, reaction and logical thinking.
From Pixel Floor to a complete entertainment attraction Teams of three to five people make their way through Pixel World together and take on a range of challenges. Physically active tasks alternate with dexterity and reaction games as well as logical puzzles. Light, sound, sensors and interactive play elements respond immediately to what happens, making the players themselves part of the room. This opens up a new product area for Pixel Games for the first time: instead of individual attractions, the company will in future be able to cover a substantial part of a location's entertainment offering with its operated Pixel World sites. strategy. Our vision is to be able to equip complete Philipp Hacker, Managing Director of Pixel Games. held considerable potential for new play experiences. With Pixel World, we are carrying over what made the Pixel Floor successful into other dimensions,
Replay value as part of the product concept
A central focus of development lies on replay value. The individual rooms are therefore not laid out as one-off challenges. Several games, differing stages and difficulty levels, along with cooperative and competitive play mechanics, create a large number of varied experiences within a single Pixel World. High scores, achievements and unlockable content add further goals beyond one visit. Regular expansions of the game library are also intended to keep supplementing the system with fresh challenges. At the same time, Pixel World is built for high capacity. Several teams can move through different rooms in parallel instead of having to work through a linear sequence of stations. The modular concept
54
also allows operators to match the number and combination of rooms to floor space, target groups and expected utilisation.
Varying difficulty levels widen the potential audience: families, groups of friends, school classes and companies can experience the same rooms at different levels.
Eleven rooms, a range of technologies
The breadth of rooms available at launch shows how far Pixel Games has developed the original concept of the interactive floor. Eleven room concepts are on offer to begin with. Among them are Labyrinth, Climb, Spider Web, Tower, Mega Bounce, Hoops, Toss, Ball Target and Quick Shot. The attractions do not rely on a single input technology. Alongside the patented Pixel systems, Pixel World combines various sensor and interaction technologies with light, sound and digital gameplay. Hardware and software are developed at the company's headquarters in Magdeburg. There, the team has spent almost two years working on play mechanics, hardware and new room concepts with a development prototype.
For Pixel World Quick Shot, Pixel Games is additionally cooperating with the international laser tag specialist Laserforce. Its expertise in laser targeting technology adds a further play mechanic to the Pixel platform and brings elements of classic laser tag gameplay into the multi-room concept.
Proof of concept: opening in Karlsruhe
Since mid-August, Pixel World has moved beyond the development prototype for the first time: at a test site in Karlsruhe, the concept is open to the public. The location serves Pixel Games as a proof of concept under real operating conditions. Insights from live play feed directly into the further optimisation of games, processes and technology. In this way, Pixel Games deliberately links its in-house product development with practical operating experience before the first systems are delivered at the end of the year.
SEPTEMBER 2026 IAAPA EUROPE ISSUE
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
