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Cover Story
M: For those who may not be fully familiar with DOF, can you explain where you specialise and where your focus is right now? B: DOF Robotics is a Turkey-based global manufacturer of immersive attraction systems; everything is designed and produced in-house, giving us a level of control over quality and customization that matters enormously in this industry. Our portfolio spans what we call Anchor Attractions, compact, high-impact experiences suited to FECs, shopping destinations, and mixed- use venues, through to Major Attractions: large- scale signature experiences for parks, resorts, and landmark destinations.
We work with some of the world's most recognized entertainment brands: Marvel, Hasbro,
Monster Jam, Angry Birds, Smurfs, and we develop original content alongside those partnerships. Right now, Edutainment is where a great deal of our creative energy is focused. We see a generation of venues science centers, natural history museums, aquariums, planetariums that want to deliver experiences that are both genuinely immersive and educationally meaningful. Our technology is well- placed to serve that need, and it is a space where we believe the next wave of significant growth in our sector will come from.
M: Where are you hoping to position yourself in the industry? B: We want to be the company operators call when they want to do something that hasn't been done
“We want to be the company operators call when they
want to do something that hasn't been done before”
before. Not a catalog business where you select from a fixed menu, but a genuine creative and engineering partner that understands what a venue is trying to achieve and builds toward that goal. The SphereFly illustrates this well. The flying theater format has existed for decades, but it has always been the preserve of large venues with the footprint and budget to support it. We asked ourselves: what would this experience look like if it were designed from scratch for venues that have always been excluded? The answer revealed an entirely new segment of the market. That is the kind of thinking we want to be associated with. We also want to be known as a company that takes the long view. Our commitment to quality, recognized through multiple IAAPA Brass Ring Awards and the TURQUALITY mark from Turkey's Ministry of Trade, reflects the standard we hold ourselves to, regardless of where in the world we operate. Trust, in this industry, is built over years. We are invested in that.
SEPTEMBER 2026 IAAPA EUROPE ISSUE
19
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