Experiential inclusion
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Experiential inclusion
A study conducted by Joint Projects in collaboration with Breda University of Applied Sciences has revealed critical shortcomings in how leisure attractions serve visitors with hearing impairments.
A
pioneering study conducted by Breda University of Applied Sciences (BUas) and Joint Projects,
supported by CELTH (Centre of Expertise Leisure, Tourism & Hospitality), reveals critical shortcomings in how leisure attractions serve visitors with hearing impairments - and presents practical solutions. Titled "Experiential inclusion: How a visitor
attraction experience can easily be made or broken for people with hearing impairments", the research delivers a vital message: even when physical accessibility is in place, the actual experience of a visit can be significantly diminished for people with disabilities. Karin Stiksma, Leisure Inclusion Scientist and
CEO of Joint Projects, noticed through several studies that accessibility at visitor attractions is often addressed in terms of operational and Hardly ever was accessibility approached from
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an experiential point of view. She therefore approached Breda University of Applied Sciences to team up for experience research amongst people with specific limitations. This resulted in a research team consisting of Wim Strijbosch (BUas), Karin Stiksma (Joint Projects), Marco van Leeuwen (BUas) and Peter Horsten (BUas).
for the group of visitors with challenges on the auditory spectrum, partly because of the invisibility of their disability. We therefore decided to focus this research project on people with different capabilities on the auditory spectrum. The lessons learned from this project can then be applied to Karin Stiksma from Joint Projects.
tool to assess the inclusivity of experiences for people with varying challenges and capabilities on the auditory spectrum. In doing so, we
performed an in-depth exploration of scientific literature and findings from previous projects by Joint Projects. Based on this, we developed an initial conceptual model that focuses on sensory perception, emotion, cognition, and effort in relation to hearing and fatigue. Within, this model with four key elements: content, medium, context, Sciences project lead Wim Strijbosch
Inclusion as economic opportunity According to WHO data, over 1.5 million Dutch citizens experience hearing difficulties, a number expected to grow due to demographic and environmental factors. The implications for the leisure industry are significant: a more inclusive experience equals a broader audience and stronger emotional connection.
SEPTEMBER 2025 IAAPA EUROPE EDITION
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