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ROLLER 2025 Pulse Report


Ian Dunckel


service is just as important as developing leading technology solutions. With the 2025 Pulse Report, we developed a valuable tool that helps venue owners and operators better understand the  data aimed at helping owners remove barriers to visitation, improve the overall guest experience,  When it comes to where to go and what to


do, 88% of respondents shared the activities at a location drive the reason they will visit an  safe, memorable destinations that can be shared and experienced with friends and families. Local  as many as 27% said they choose to visit smaller  The Pulse Report also explored the overall


customer journey. Responses demonstrated that even before guests physically arrive at an attraction, customer service plays a role. The application of technology and the ease of use can both drive and prohibit visitation. 97% of guests plan their visit at least one day in advance, and part of that planning includes a preference toward  And while 90% of respondents said they prefer


  admitted to abandoning their plans entirely after  respondents pointed to confusing design, hidden fees, and slow load times as the top reasons they  


 


 experience sets the tone and expectation for a visit  Once inside, customers say unique experiences


 they are even willing to pay more during their visit if it means they will have shorter wait times and access to exclusive experiences or amenities. 


the Pulse Report reiterates the importance of  the top dissatisfier during their visit. 


to continue to create new solutions our clients   technology solutions can help venues employ smart  process, dynamic staff scheduling, and effective ways   to remember positive guest experiences lead to


SEPTEMBER 2025 IAAPA EUROPE EDITION


 to acquire new customers than it does to welcome  of guests say a positive previous experience is the  


 a lot, we were also surprised and inspired by the responses. We believe sharing this intelligence with  


   bring intelligence to the attractions community so   this intelligence fully accessible to the attractions  decisions, craft more meaningful experiences, and ultimately provide more memories for guests 


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