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AromaPrime reveals new smells as it nears 50 years
W
ith With its 50th birthday imminent, AromaPrime has become the go-to company for spectacular scents in theme parks, museums, hotels, escape rooms and leisure venues.
Founded in 1973, it was the world’s first scenting company to specialise in themed attractions, with off-the-shelf solutions made especially for the industry. At the IAAPA Expo Europe, ahead of its milestone birthday in 2023, AromaPrime revealed exciting new products for the Halloween season and next year. After months of experimentation and careful research, AromaPrime is launching six new weird and wonderful aromas:
• Blocked Urinal. Believe it or not, urine is an immensely popular pong for Halloween. With the unbearable stench being so familiar, it is a great way to trigger feelings of discomfort in scare mazes. After requests from clients for more urine varieties(!), Blocked Urinal provides a more acidic, dirty car park toilet atmosphere.
• Dodo. Museums are currently intrigued by the possibility of bringing extinct aromas back into the world, allowing us to connect to that which no longer exists. AromaPrime’s Dodo scent is based on the dirt of their humid habitat, and also their fruity diet (which would have come out in their poo!).
• Superhero City Battle. The world’s leading theme parks are embracing the massive superhero trend, and AromaPrime has sought to meet demand with Superhero City Battle, based on the atmosphere of lasers frying metal and explosions blasting concrete.
• Pumpkin Spice. An increasingly popular flavour, this spice sensation is expected to entice people into eateries and shops during the colder months.
• Fruity Ice Lollies. More and more water parks are exploring the profit-boosting possibilities of scents. Fruity Ice Lollies has been designed to enhance the summer atmosphere and make people crave a cold, thirst- quenching snack.
• Breakfast Pastries. This delicious new fragrance was created to spark comforting memories as breakfast is served at hotels and bakeries.
In addition to these brand-new scents, AromaPrime is also launching its new Aroma Block, which it unveiled at IAAPA Europe. The Aroma Block previously had a plastic casing, but in an effort to reduce plastic usage, AromaPrime has redesigned the model with a more eco-friendly, recyclable metal. This non-electric scenting solution contains a pre-scented spongy material. All that needs to be done is to remove the lid to let the scent rise out.
As AromaPrime prepares to celebrate its 50th anniversary, Liam R. Findlay, AromaPrime’s attractions consultant, explains: “Originally named Dale Air, AromaPrime was founded by Blackpool scent pioneer Fred Dale, who made nostalgic smells to bring back memories for elderly care home residents. After being approached by Jorvik Viking Centre in the early 1980s, the company dived into a world of historically accurate scents, which were created for the Viking attraction’s new dark ride. “Ever since, AromaPrime has been making smells to immerse and trigger emotions, with customers including Alton Towers, Natural History Museum, five-star restaurants, The Dorchester Hotel, LEGOLAND Korea, Imperial War Museums, Madame Tussauds and leading theme park resorts around the world.”
Exciting celebrations are expected for AromaPrime’s 50th birthday, including the burial of a smelly time capsule! The company will also be pulling previously- unseen footage from its archives, which many attractions enthusiasts will be fascinated to see.
Finally, keep an eye on AromaPrime’s products, as the team is working hard on taking the industry’s scenting technology to new heights.
16 OCTOBER 2022
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