Park News
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Argentina’s biggest theme park goes cashless with game room
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agnetic Cash, a complete cashless system designed for coin- operated machines, has been installed at a game room inside Parque De La Costa, the biggest theme park in Argentina. Parque De La Costa, which boasts the latest arcade games, four roller coasters and 10 other amazing rides, plus various food courts across the park, is located on the north coast of Buenos Aires in Argentina. With Magnetic Cash, Parque De La Costa has chosen a reliable cashless system for its game room that now works completely standalone from the rest of the park.
The company offers a fully contactless experience for its visitors. Clients can purchase and reload their cards at the fastest self-service kiosk in the industry, or load credits to their game room mobile apps. Magnetic Cash allows users to activate games with their smartphones or cards, check their card balance, earn e-tickets, and have a complete contactless experience.
“We are so pleased that an iconic theme park like Parque de La Costa has recognised the benefits of Magnetic Cash cashless services and has chosen it to control its game room business,” said Frank Leon, account manager of Magnetic Cash.
He added: “This is a great time to upgrade to our transparent and reliable cashless system, whether you are looking for ways to increase your revenue, build stronger relationships with your guests or you are focused on switching your operation to a standalone experience.”
Xtreme Action Park installs self-serve kiosks
BMI Leisure, the all-in-one software platform that optimises entertainment centres, has worked closely with Xtreme Action Park, Florida’s largest FEC, to replace the FEC’s manned cashier stations with self-serve kiosks. The major registration area overhaul was necessary for Xtreme Action Park to address surging crowds and long lines.
Seth Behar, Xtreme Action Park’s director of operations and technology, explained: “We quickly noticed that we were getting busier and busier. The only solution to a line going out the door was to add 10 more cashiers and an additional front desk, so we either had to hire 10 new people and build a whole new counter, or do it with software.”
Once installed, BMI Leisure’s software solved major issues for Extreme Action Park while increasing the park’s bottom line.
“Operationally, the BMI Leisure self-serve kiosks have eliminated the lines going out the door, down the stairs, and into the parking lot,” Behar said. “We’ve basically turned eight cashiers into 40. During peak hours it has saved us 30+ employees' worth of payroll.”
Triotech announces new business
development director for US market Ryan Engles has been appointed as business development director - parks at media-based attractions specialist Triotech, where he is responsible for the development of Triotech’s position in the amusement and theme parks segment in the US.
Yannick Gemme, Triotech vice president of sales and marketing, said: “Ryan will help to strengthen Triotech’s global leadership position in media- based attractions. His experience in business development and marketing as well as his customer focus will be an asset.” Ryan, who has considerable industry experience in developing and selling cinematic attractions such as 4D Theatres and Flying Theatres, added: “I’m looking
forward to tapping into Triotech's innovative and ROI focused product lines to grow existing relationships and start new ones.”
10
OCTOBER 2022
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