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Accesso partners with Adventureland Amusement Park
T
echnology solutions provider accesso Technology Group has announced a five-year partnership with Adventureland Amusement Park – Long Island's leading family fun amusement park.
Through this long-term agreement, Adventureland will leverage the award-winning accesso Passport eCommerce ticketing suite to deepen guest connection and boost pre-visit sales, as well as the accesso SiriuswareSM point- of-sale ticketing platform to streamline onsite transactions. Established in 1962 and welcoming more than 400,000 guests on average each year, Adventureland is a family-owned and operated amusement park located 30 minutes east of New York City. Featuring more than 30 exciting rides and attractions, the beloved park offers family fun for guests of all ages. Now open for the 2023 season, Adventureland is harnessing the power of accesso technology to deliver even greater value for ticket and season passholders, unlock faster guest entry at the gate and, ultimately, uphold its reputation as Long Island's family-favourite amusement park. "We're thrilled to welcome the 2023 season with Accesso's technology guiding a well-ordered ticketing process that delivers an exceptional experience – from ticket purchase to park entry – for our valued guests," said Jeanine Gentile, Manager at Adventureland Amusement Park. "As the attractions industry continues to make its comeback, we couldn't be happier to have Accesso's help in facilitating growth."
With support of the fully hosted, mobile-first accesso Passport eCommerce ticketing suite, Adventureland is empowered to deliver an easy-to-use eCommerce experience for guests, on any device. By strategically embedding up-sell, cross-sell and quick-sell opportunities to guide guests along the
Sega celebrates 40 years
Sega Amusements International traces its roots back to 1983, with its current name created in 2015 to reflect its increasing global reach in the amusement market. Sega Amusements International has always been at the forefront of some of the most innovative products
in the industry, including video racing games like Ford Racing, GRID and Daytona Championship USA, and major blockbuster products such as the Transformers series, Plants vs Zombies, Mission Impossible Arcade, Jumanji and most recently and notably Bop IT! Arcade.
In the early 2000’s the company branched out and partnered up with other leading amusements manufacturers such as ICE, Komuse, Wahlap and more recently 501 Entertainment. These partnerships let operators tap into a wider product portfolio to suit their guests’ preferences.
As the company has evolved over the years, it has added new departments to better suit customers’ specific needs. These include Sega Total Solutions, Sega Prize International and Sega Amusements Operations. Sega Total Solutions was formed in 2007 to provide best-in-class customer service through spare parts, redemption tickets, change machines, ticket eaters and cashless payment solutions. Sega Prize International was also formed in 2007 and specialises in providing locations with creative and premium quality licensed plush and prizes. The Sega Amusements Operations division was formed in the early 2010s, with the team priding itself on delivering industry-leading amusement offerings.
Paul Williams, CEO at Sega Amusements International commented “We would like to express our deepest gratitude to our customers, partners, and suppliers worldwide for your continued support and loyalty over the past 40 years. We recognize that without your trust and confidence in our products and services, we would not be where we are today.”
8 MARCH 2023
purchasing journey, accesso Passport allows operators to easily enhance the value of each guest purchase.
To support on-site transactions, Adventureland is leveraging the accesso Siriusware point-of-sale ticketing solution, which serves as an all-in-one solution for every point-of-sale need across an attraction or venue. The solution provides operators a complete view of their guests' purchasing behaviour – including merchandise purchases, food and beverage orders, and more – all on one platform, eliminating the need for separate systems and databases. "The right technology is critical to promoting memorable experiences for park visitors," said Steve Brown, CEO at accesso. "We're excited to partner with Adventureland to streamline and enhance its eCommerce and in-person ticketing systems, creating exceptional guest experiences in the process." Adventureland joins accesso's roster of leading theme parks and attraction companies in various markets worldwide, including Merlin Entertainments, Six Flags, Cedar Fair, Washington State Fair, Hard Rock Tulsa, Jay Peak, Lincoln Center, Nashville Zoo, Mammoth Mountain, and more.
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