Attraction Update
www.parkworld-online.com
Rocket Room to launch first of its kind premium activity bar at Market Place Food Hall
R
ocket Room will open this April at Market Place Food Hall Leicester Square, introducing a new premium competitive
socialising concept designed to integrate into established hospitality destinations rather than compete for large leisure units. Taking over the second floor of the building,
the 120 capacity Activity Bar will combine axe throwing, darts, shuffleboard and beer pong within a compact, high energy bar setting overlooking Leicester Square. Rocket Room blends competition with nightlife,
offering four core games: axe throwing, darts, shuffleboard and beer pong, alongside signature cocktails and premium pours to keep energy high throughout the night. Walk-in gameplay will be available across all
activities, with axe throwing from £80 per lane per hour, darts from £40, beer pong from £35 and shuffleboard from £30. Group packages for under 25 guests will start from £35 per person, including two hours of gameplay, drinks and a reserved table, bookable online. With a strong focus on private hire, the venue has also been designed to host film, entertainment and brand launches, tapping into movie and premiere culture. The concept has been structured around a
3,500 sq ft footprint, enabling it to sit within strong hospitality environments and enhance overall performance. The model focuses on driving dwell time, repeat visits and incremental spend, without requiring a large format site. Rocket Room will also cater to larger gatherings
across a range of occasions. From birthdays and team building to client entertainment and full venue takeovers, the space will be available for private parties and events of up to 120 guests, with tailored group booking options designed to deliver structured, high energy social experiences. Rocket Room is founded by Mike Pearson of
38 31st MARCH 2026
Slice & Dice.
sit inside strong hospitality environments and lift performance. It is competitive, social and premium, but it is also commercially focused.
deliver a high energy, fully hosted experience while working efficiently within established destinations. Leicester Square is the ideal location to launch the Brand strategy and concept creation is led by
Tristram Hillier of Kanvass.
premium, experience led format that feels immersive from the moment you arrive, without needing a large footprint to achieve impact. flow to hosting model, to ensure the space feels
cohesive, energetic and easy to operate within a Blake Henderson, MD of Market Place Food Hall
we do not just serve food; we create memorable experiences. We are proud to partner with Rocket Room, a brand that shares our vision to redefine dining and socialising in Leicester Square. Together, we are delivering something truly unique and immersive, unlike anything currently on offer, and With investment secured to support expansion,
Rocket Room has a confirmed pipeline of 15 sites targeted over the next two years and an ambition to reach 50 locations within five years across UK and international markets. Further openings will be announced in due
course.
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