Theming


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Theming at Scale: Delivering Six Flags Qiddiya


How Amusement Logic translated narrative, engineering and extreme conditions into one of the world’s most ambitious theme parks


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musement Logic, an international design, architecture and construction company specialising in leisure and


tourism, was appointed in 2022 to deliver theming works for Six Flags Qiddiya. Over a three-year period, a team of more than 350 professionals was dedicated to the project, undertaking the design, production and installation of themed elements across three of  Scheduled to open in late 2025 as part


 Six Flags Qiddiya represents one of the most ambitious entertainment developments currently underway worldwide. The scope of work included detailed design,


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engineering and on-site execution of a wide range of themed elements: artificial rockwork,  canopies and balustrades. These works required translating three distinct narrative identities into physical environments, each with its own material palette, construction systems and visual language. 


maintain the colour, texture and appearance    Steam Town, one of the themed areas, called


for industrial finishes and aged textures to evoke a steam-powered world where past and future


 environment for water-based adventures, the team developed immersive landscapes of caves and rocky canyons. The third area, Basecamp, forms the main entrance to the park, introducing visitors to its thematic atmosphere from the very first moment. However, the diversity of environments was


   major professional and personal challenge: a demanding process combining the pursuit of creative excellence with logistical, technical and  Among these complexities, the desert climate


31st MARCH 2026


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