Company Update


www.parkworld-online.com


Dr. Seuss Enterprises expands relationship with WildBrain CPLG


D


r. Seuss Enterprises and WildBrain CPLG, a trusted partner for leading brands worldwide, today announced an expansion


of their longstanding relationship, with WildBrain CPLG appointed to represent Location-Based- Entertainment (LBE) rights for Dr. Seuss iconis properties across the U.K., Europe and Asia-Pacific (excluding Greater China). The new agreement builds on a successful consumer products partnership across these regions and represents a significant stategic milestone as Dr. Seuss Enterprises expands the presence of its beloved    launches and landmark anniversaries. 


LBE team, led by Evi Sari, Vice President, Global LBE, will identify and spearhead opportunities for immersive, high quality branded experiences


across theme parks, family entertainment centres (FECs), exhibitions and walkthrough attractions. With the highly-anticipated The      CPLG aims to deliver thoughtfully developed  immersive real-world environments that deepen fan engagement and build long-term brand value. 


 propert continues to accelerate, as its characters and stories remain firmly at the centre of the cultural zeitgeist. We are actively expanding our location-based entertainment business to meeting global demand, creating immersiveexperiences that bring our stories to life for fans of all ages.


Through our collaboration with WildBrain CPLG, we are scaling this category with intention and  audiences worldwide to engage directly with our IP  Maarten Weck, EVP, Global Partnerships


 represents a significant next step in our partnership with Dr. Seuss Enterprises at a time when demand for immersive, storydriven experiences has never been stronger. These brands, with their timeless tales, delightful art and beloved characters, continue to resonate across generations and are ideal for high quality experiences that will create long-term value, uphold creative integrity and   


36


31st


MARCH 2026


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