www.parkworld-online.com
ReplayOS
ReplayOS removes all of that friction. There's no queue, no kiosk, no searching for your image. The video comes to you. It arrives on your phone while you're still talking about the ride. And because it's video rather than a static photo, people actually want to share it, which creates organic marketing content for the park at zero cost.
Where have you deployed this so far, and what have the results been?
We're currently live at Botton's Pleasure Beach in Skegness, on their Rock'n Roller coaster. The system has been running for several weeks now and the results have exceeded our expectations. In our first month of operation, the system has filmed over 8,000 unique riders, generated over 1,200 video purchases, and the content shared by riders has been viewed more than seven million times across social platforms, all with zero advertising spend and zero on-site staff.
the customers. We wanted something that required zero additional staffng from the park, zero effort from the rider beyond scanning a wristband, and zero compromise on video quality.
Was the current system exactly as you imagined, or has it evolved?
The core vision has stayed the same. Automated, frictionless, staff-free. But the execution has evolved signficantly through development and testing. Every component went through multiple iterations. How do you trigger recording reliably? How do you match footage to the right person? How do you deliver it fast enough that the rider is still buzzing when they receive it?
We solved each of those challenges one by one, and the system we have running today is genuinely what we set out to build. But getting there required a lot of problem-solving that we couldn't have anticipated at the start.
What is the problem that this system is solving?
Traditional on-ride photo and video systems are expensive to operate, require dedicated staff, and create friction for the guest. You ride, you queue at a kiosk, you try to find your photo on a screen, you pay over the odds, and you walk away with a printed image or a download code you'll probably lose.
The conversion rates on those legacy systems reflect the friction. Typically 2 to 5 per cent of riders purchase. The experience hasn't fundamentally changed in 30 years.
DARK RIDE EDITION 2026
We're seeing purchase conversion rates of 14 to 18 per cent of riders buying their video. That's three to seven times higher than industry averages for traditional ride photo systems. On our strongest single day, nearly one in five riders purchased. Beyond direct revenue, the organic social media impact has been remarkable. That's real, authentic content featuring real guests having genuine reactions, shared voluntarily because they're proud of it or find it funny. You can't buy that kind of marketing. The park doesn't allocate a single team member to operate it. It simply works, every day, autonomously.
Where are you hoping to take this system now that you're up and running?
We're currently in conversations with several park operators across the UK and we're looking at opportunities abroad as well. The model is proven, the technology is reliable, and the data speaks for itself. Our focus now is on scaling, bringing the system to parks of all sizes, from independent family attractions to larger multi-ride venues.
We're also looking beyond the traditional summer season. There are year-round opportunities in indoor venues, winter attractions, and experience-based leisure that we're actively exploring.
How do you see the product evolving?
The core system, automated capture and delivery, is version one, and it works. From here, we're looking at how we can add more value for both parks and riders. That includes things like enhanced social sharing features, multi-ride packages, and deeper analytics that help parks understand their guests better.
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We're also exploring how the technology applies beyond roller coasters. Any experience where people want to capture and relive a moment, whether that's a zip line, a water ride, a drop tower, or something else entirely, is a potential application for ReplayOS.
Do you have anything else in the pipeline?
We're preparing for IAAPA Expo Europe in London this September, which will be a great opportunity to connect with the wider industry and demonstrate what we've built. Beyond that, we're focused on securing our next deployments and continuing to refine the system based on what we're learning from live operation every day.
Anything else you'd like to mention?
Just that we built this from scratch. Two people, from concept to live deployment. We designed the hardware configuration, developed the software pipeline, manufactured the camera systems, and installed everything ourselves. There's no off-the- shelf solution that does what ReplayOS does. We believe it's a world first in terms of fully automated, end-to-end on-ride video delivery with zero human intervention.
The response from riders has been incredible. People genuinely love receiving their video moments after stepping off a ride. It captures something real. The screams, the laughter, the faces. That emotional connection is what drives both purchases and shares. We're just at the beginning of what this can become.
https://replayos.co.uk/
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