HUPALUPA
www.parkworld-online.com
Revolutionising family entertainment with innovation and global ambitions
Park World spoke with HUPALUPA Co-Founder, Merve Timurlenk Sengul, about the company’s innovative and unique approach to FECs.
PW: HUPALUPA has become a prominent name in family entertainment. How did it all begin, and what sets it apart? MTS: HUPALUPA started as a pioneering Family Entertainment Center (FEC) in Istanbul, Turkey, covering an impressive 12,000 square meters. What really sets HUPALUPA apart is our unique combination of arcade gaming with dynamic physical activity zones, like trampoline parks and rope courses. These elements, typically standalone attractions in the global market, are seamlessly and parents, which is why we chose not to focus solely on digital gaming. We want kids to stay active while ensuring parents feel comfortable returning. Last year, we expanded by opening our second
branch in Bursa at Downtown Shopping Mall, building on the insights and knowledge we gained from our Istanbul branch.
PW: The brand has grown significantly and expanded vertically. Can you tell us more about the different sub-brands under HUPALUPA? MTS: brands: • HUPALUPA FEC: This is where it all began, offering a mix of trampolines, playgrounds, and VR games. Safety is a top priority, with zones like Kidventure, where parents can relax, knowing their kids are secure.
• HUPALUPA EXPO: We bring world-class exhibitions to local communities, making art, science, and culture accessible. From the NASA Space Adventure to the Body Worlds Exhibitions, our mission is to educate and entertain.
• HUPALUPA GO: This is our mobile entertainment unit. We take the HUPALUPA experience on the road, bringing fun to festivals, community events, and more.
• HUPALUPA STORE: Our retail division offers toys and stationery that capture the HUPALUPA spirit. planned across Turkey.
PW: What innovations have you introduced to enhance the customer experience? MTS: We're committed to staying ahead of
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the curve. Our mobile wallet lets users manage everything, from topping up to checking their event history. Additionally, our partnership with the cryptocurrency brand TRINKEX, along with our own digital coin - the first of its kind in the EMEA region - offers exclusive deals and VIP access, adding an extra layer of excitement.
PW: international; can you share more about this? MTS: exploring opportunities in several countries, aiming to bring our unique blend of entertainment and exciting time for us, and we believe our model will resonate well with families worldwide. Last year,
be attending again this year. We invite anyone interested in partnering with our young and agile brand to connect with us.
PW: MTS: to expand all our sub-brands at a sustainable pace, both locally and internationally.
PW: How do you think your approach has MTS: We focus on creating a holistic experience - fun for the kids and comfortable for the parents. By offering a wide range of activities and prioritising a brand that families trust. Our commitment to innovation and quality has solidified our position in the industry.
AUGUST 2024
Merve Timurlenk Sengul
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