Jora Vision
www.parkworld-online.com
Jora Vision: Where the ride takes us F
or most theme parks, a dark ride is a crescendo in their development, as the family friendly ride make it a powerful asset for any
attraction operator. The adventurous rides have an unparalleled ability to tell a story: a multi-sensory approach creates a profound and lasting impact on visitors. Unique by nature, dark rides help set parks apart from the competition. On top of that, broad audience appeal, weather independence and high capacity make it a sound investment. No longer are these rides the exclusive domain
of major parks. Regional parks are increasingly embracing the dark ride. Design companies like Jora Vision can make smart design choices that bring costs down while still delivering a captivating experience. that dark rides are not just maintaining their place in
The dark ride experts at Jora Vision foresee the future of dark rides will be defined by the convergence and mixing of existing ride types and technology.
Storytelling thrills A log flume that floats past diamond mines or a train that courses you through a Wild West scene: there are many recipes to combine a traditional dark ride scene with any vehicle. Still, the rise of the story coaster is the most solid example of the interflow of ride types. Story coasters combine the physical excitement of a roller coaster with the immersive storytelling typically found in dark rides. This fusion allows guests to experience an adrenaline-spiked adventure as they race through the ride.
Space Mountain) it has evolved significantly. Where the original rides just dropped you off at the top for a high-speed slide down the track, new modes of propulsion allow for greater control along the course. Slow scenes are interspersed with speedy acceleration, adding extra surprise when a boost triggers. This trend of blending dark rides with coaster
elements is set to continue, creating a new genre of attractions that offer both narrative depth and high- octane excitement.
Blending realities One of the reasons traditional dark rides where mostly for large parks, is the cost of the scenic extravaganza needed to immerse the visitor in another world. New vehicle types help alleviate these costs somewhat. Being able to turn the vehicle in specific directions allows for precise control of field of view of the guest, ensuring focus on the most detailed scenes. This minimised the need for extensive decoration elsewhere, while maintaining immersion during the adventure. More importantly: the rise of the projection screen
created an affordable way to bring fantastic elements to life. For a while, rides had an abundance of media content (especially the interactive dark ride, that relied heavily on projections). Still, the strong contrast between these flat, rectangular screens and richly detailed environments can break the immersion. Blending media content with physical props helps bridge this immersion gap. From black screens,
mapping video on moving elements up to elegant illusions: with new projection technologies and mapping materials, dark rides become mixed-reality experiences that are both believable and enchanting.
Fusion cooking Food is an increasingly important part of a day out. The German Europapark took this adagio to the next level by combining a dark ride with a fine dining experience. In Eatrenalin you board an autonomous vehicle to enjoy beautiful scenes and haute cuisine. This daring feat is probably just the beginning of the restaurant ride, as we expect to see more culinary dark rides arise in the coming years. Museums and brand experiences are also adding
immersive adventures to their lineup. Due to the scene-by-scene storytelling, the educational value of the dark ride is increasingly clear. Whether you go on a tasty chocolate quest in Cadbury world or the border of theme parks. We might even see more stand-alone dark rides popping up in the coming years: malls, tourist hotspots resorts have a lot to gain by adding an unforgettable ride.
28
AUGUST 2024
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