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Attraction Update
Endless Surf to power year- round swell on Florida’s Gulf Coast
E
ndless Surf has announced its partnership with Shell Point Beach & Surf Club, a new public
Coast. Following unanimous approval from Panama launched plans for its 10.5-acre surf destination powered by next-generation ES36 wave pool technology. The announcement has already been met with widespread excitement - not only from the local Emerald Coast community eager for a new chapter in recreation and tourism, but also from the global surf industry, where Shell Point has been recognized as a standout addition to the growing surf park landscape.
A Surf Club with Community at Its Core about fostering a lifestyle. The world-class facility will feature: • Family-friendly beach, pools, spas, leisure
• Two-story open-air clubhouse with restaurant, bar, private dining, event space and sunset roof top
• Members Beach Club with private pool and spa
• Swim up bar with infinity views of the Endless Surf Lagoon
• Surf Centre with retail store, surfboard showroom, and full surf rental program from boards to wetsuits
• Surf Academy with performance surf coaching catering to beginners all the way to pros
• Spaces designed for competitions, events, and gatherings
• Coastal-inspired architecture and design to
The site is ideally situated in Pier Park City Centre,
ocean. Drawing from the 7 million-plus annual Point Surf Club aims to be a year-round magnet for locals, tourists, and surfers from across the Southeast and beyond.
and a lifetime of dreaming. Dreaming about those says Warren Smith, Co-Founder.
waves, Cole Davis, and the entire Shell Point team, partnership with Endless Surf. Their next-generation wave technology gives us the freedom to custom- shape that experience, from mellow rollers to powerful, high-performance waves. This will allow for surfers of any level to shred so we can shape the
Wave Technology Designed for Surf Progression At the heart of Shell Point Surf Club will be Endless class waves to suit the needs of any surf style. From playful peelers for beginners to dynamic, overhead waves for advanced surfers seeking barrels, airs, and progressive manoeuvres, the Endless Surf
lagoon provides versatility in wave creation.
to customize waves section-by-section, offering sessions that suit everything from learn-to-surf Magnusson, Surf Design and Operations Manager The Endless Surf system also allows operators the
flexibility to run multiple surf zones simultaneously. In Split Peak mode which offers lefts and rights, The Peak zone delivers more advanced surf while The Shore offers beginner friendly waves. In contrast for a longer and more premium experience, Single Peak mode delivers lefts or rights that run the entire length of the lagoon.
an ambassador and owner in an Endless Surf pool that will give surfers of all skill levels the chance to ride waves. Sharing waves with people is the best feeling in the world, and I truly believe Shell Point is going to lead the way in making that experience With city approvals secured, Shell Point Surf Club
is on track to begin construction in early 2026, with doors set to open in 2027. As momentum continues surf experience from Endless Surf and a vibrant hub
SUMMER PART TWO 2025
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