Attraction Update


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Moment Factory transforms Ghost Boat into a cutting-edge horror experience


M


oment Factory is stepping into the world of scare attractions with an innovative collaboration on Ghost Boat


in Wisconsin. The after-dark experience undergoes a major multimedia transformation, intensifying the journey for both new and returning guests. Drawing on its expertise in creating outdoor


multimedia environments, the studio joined forces with Dells Boat Tours to reinvent the almost 20-year- old fright attraction, featuring an upriver boat cruise followed by an immersive walk through Cold Water Canyon. Leveraging the imposing and unsettling natural


setting, immersive storytelling, and live actors, the experience takes visitors on a terrifying journey


along a 1.5 km path through a haunted canyon filled with evil forces. An impressive blend of physical    captivates visitors with heightened emotions, fuelled by unpredictable moments at every turn. Emil Bertalot, Communications Director at Dells


Boat Tours, said: "At its core, Ghost Boat pairs powerful scares with the dramatic atmosphere of a  And the same could be said for our collaboration with Moment Factory. Two teams, pooling their creative vision, applying their technical and practical 


  and intensified it, creating an experience that just  Virginie Valastro, Producer at Moment Factory


adds: "Collaborating on the Ghost Boat Tour was an absolute thrill for Moment Factory. When the Dells team introduced us to the Canyon and their   setting combined with immersive storytelling made the perfect playground for us. Multimedia  sensations, build tension, and turn spaces into living nightmares."


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SUMMER PART TWO 2025


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