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Accesso and Six Flags Extend 20-Year Ticketing Partnership
A
ccesso Technology Group has announced the renewal of its longstanding partnership with Six Flags Entertainment Corporation through a new five-year agreement for the continued use of the accesso Passport
platform. The renewed contract, commencing January 1, 2026, continues the use of accesso eCommerce ticketing across the portfolio of Six Flags’ theme and water parks in North America, now totaling 42 properties following the company’s merger with Cedar Fair in July 2024. This milestone renewal celebrates over 20 years of ticketing partnership and collaboration between accesso and Six Flags, a relationship that began in 2006. Since then, hundreds of millions of tickets and entitlements have been sold online using the accesso Passport platform. The technology has continuously evolved to meet the operational scale of one of the world’s largest regional theme park operators, driving revenue via benchmark level conversion rates and optimizing basket size while delivering a modern digital user experience. The accesso Passport eCommerce suite delivers a robust, intuitive platform
VEX Solutions Unveils “Insanity: The Haunting”
VEX Solutions, a global leader in free-roam VR attractions, introduces an exclusive new genre in its library with “Insanity: The Haunting”. This pulse-pounding VR experience pushes the limits of cooperative horror through multi-sensory effects. Set in the hauntingly immersive Blackthorn Asylum, players must
explore dark corridors and survive encounters with the unknown. Compatible with all VEX platforms, this chilling experience turns entertainment centres into unforgettable VR haunted house destinations. "Insanity: The Haunting is not just another horror game. It’s a deeply
immersive journey," said Julien Henricot, CEO of VEX Solutions. "We’ve created an experience where the environment itself is part of the fear. Combined with our unique 4D effects like our exclusive vibrating platform, smell, wind, heat and haptic feedback, it offers something you simply can’t find anywhere else." Insanity: The Haunting is now available across all VEX platforms,
adding a new horror dimension to the most diverse catalogue of free- roam VR games in the world. With now over 25 titles spanning a dozen unique genres, VEX Solutions offers entertainment centres the richest, most versatile free-roam VR library on the market. Whether operators choose the ultra-immersive 4D version on VEX
Adventure or the modular setup on VEX Arena, Insanity: The Haunting seamlessly integrates into any attraction. Since its inception in 2017, the VEX development studio has
consistently led the industry by releasing 1 to 2 innovative titles per year, continually expanding the boundaries of what's possible in free- roam VR.
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built to handle massive scale across daily ticket sales, season passes,
memberships, and flexible payment plans. With integrated up-sell and cross-sell capabilities, the platform supports deeper guest engagement and maximizes revenue opportunities. Its industry-leading conversion rates and proven reliability demonstrate why clients continue to select and renew their partnerships with accesso.
Commenting on the renewal, Brian Witherow, CFO of
Six Flags Entertainment Corporation, said: “Accesso has been a trusted partner in helping us deliver a streamlined and reliable ticketing experience to our guests for nearly two decades. We are pleased to continue working with Accesso as a proven technology partner that understands the unique scale and operational needs of our parks.”
Reflecting on the renewal, Steve Brown, CEO of accesso, said: “Six Flags is
a flagship client for Accesso, and we’re pleased to further extend our long-term relationship. This renewal reaffirms the value our technology and highlights our ability to scale with our partners as they evolve and grow.”
SUMMER PART TWO 2025
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