www.parkworld-online.com
Industry Insider
can be limited but demand for fun, interactive experiences is high. Its short playtime and small space requirement make it ideal for these venues, and the also great for corporate team-building events, where companies are looking for something engaging and quick for their teams.
Matt: How do you see the attitude to VR changing as it becomes more widely adopted? Sam: As VR continues to become more mainstream, I believe it will be seen as an integral part of the entertainment landscape, alongside traditional experiences like bowling, rollercoasters, and arcade games. VR will no longer be considered a niche technology but rather a mainstream form of entertainment that offers unique, immersive experiences. As the hardware improves and becomes more accessible, I believe the possibilities for VR will continue to expand, and it will become a standard offering in many entertainment venues.
Matt: What do you think are the positives about VR that some people are still not appreciating? Sam: One of the key positives of VR is its ability to deliver deeply immersive experiences that bring people into a whole new world. This can be especially powerful for team-building, learning, or simply creating fun, shared moments. For instance, our two-team shooter game is hugely popular in corporate environments, allowing people to bond over friendly competition. Another great escape rooms show how VR can be used for diverse experiences that cater to all ages and preferences.
Matt: In the last six months, you opened eight franchise locations (and will shortly hit a total number of 17); can you tell us a little about these locations Sam: Our recent success is due in large part to the strong franchise from family entertainment centers to resorts, and each one is tailored to its local
“I believe the possibilities for VR will continue to expand, and it will become a standard offering in many entertainment venues"
flexible, engaging experiences and strong local partners is driving our growth and success.
Matt: What can we expect from The Park Playground as the company evolves? Sam: As The Park Playground evolves, we aim to continue growing our presence globally, expanding to more locations while maintaining a high exploring new forms of entertainment like mixed reality and interactive physical to see how new technologies can complement and enhance our experiences, making them even more engaging and immersive.
Matt: next few years? Sam: Over the next few years, I expect VR to become more integrated into mainstream entertainment. It will no longer be a novelty but a key part of many family entertainment centers, theme parks, and resorts. The experiences themselves will become more immersive and accessible, with better hardware like bowling, rollercoasters, and other interactive entertainment, offering a more diverse and engaging entertainment package for guests.
Matt: Sam: we have something for everyone. Our goal is to continue growing, expanding to more locations globally, and offering new, exciting experiences that push the boundaries of immersive entertainment.
APRIL 2025
25
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