Industry Insider


www.parkworld-online.com


Sam Custers - CEO of The Park Playground


Park World’s Matt Broughton spoke with The Park Playground’s CEO, Sam Custers.


Sam Custers


Matt: Sam, can you please introduce yourself, explain your role and responsibilities at The Park Playground, and give us a little background on how you came to hold this position in the industry? Sam: Park Playground. I lead a passionate team dedicated to reshaping entertainment through immersive experiences that connect people. With over 15 years of experience in entertainment, recruitment, and hospitality, my focus is on driving


strategic growth, operational excellence, and delivering transformative customer experiences. 


 into a broad range of immersive entertainment, ensuring that every experience we create is both memorable and accessible. I'm passionate about innovation and seek to collaborate with forward-thinking individuals and organizations that value purpose-driven growth.


Matt:  Sam:   ultimate goal is to bring our different games to as many locations as possible  making sure we cater to a broad audience, from traditional shooters to family- friendly escape rooms. These efforts are helping us build a unique position in the sector.


24


"We’re also focused on expanding the diversity of our VR offerings, making sure we cater to a broad audience"


Matt: What are your overall goals for the year? Sam:  developed experiences that appeal to a wide variety of people, including shooters for thrill-seekers, competitive team-building games for corporate clients, and immersive escape rooms that the whole family can enjoy. This  accessible and engaging for everyone.


Matt: Please can you tell us all about that? Sam:   great addition to our portfolio because it caters to a broad audience, offering an engaging and fast-paced game that works well in high-traffic areas like shopping centers and entertainment hubs. It has already become popular in 


Matt: Sam: 


APRIL 2025


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60