Edinburgh International Festival
he Edinburgh International Festival and Leith Academy has unveiled a new brand for the Leith Academy Residency, created in collaboration between pupils of the school and the marketing team at the International Festival. The brand-launch marks the end of a successful initial year of a three-year partnership between Leith Academy, Edinburgh International Festival and the City of Edinburgh Council, designed to enrich the life of the school by supporting the social and vocational development of pupils and create cultural opportunities for the wider community of the school.
International Festiva a brand which incor Design as well as Cr The International
Festival’s marketing team worked with third year Art and aft, Design and Technology pupils. Together they created porates both the yellow identity synonymous with the l, and the vivid blue of the Leith Academy school crest
and uniform, chosen to reflect the school’s ties to its local community and Leith’s maritime history.
Activity reached over 4000 interactions in 2019 between the school and Festival stemming from a variety of projects around the theme of 'identity'. These proj
ojects included a Personal Development Award qualification for senior pupils to equip them with social and employability skills; the establishment of a Festival Ambassadors programme; a series of ‘connector’ programmes bringing the school and Festival together including year-round trips to theatres and performances, support with the school’s Christmas and summer shows, and a teacher’s ticketing initiative in August; and four artists- in-residence working with pupils – choreographer Ashley Jack, artist Heather Marshall, Battersea Arts Centre’s Beatbox Academy, and photographer and film-maker AlyWight.
The second year will deepen the impact of existing successful projects whilst developing new initiatives exploring the theme of 'diversity'. New artists-in-residence include local theatre-makers and performance artists Emma Jayne Park and Peter Lannon, working with pupils to explore masculinity and gender; whilstMamoru Iriguchi, Lou Brodie and playwright
Edinburgh Internat ional Festiva l
CULT and
CULTURAL EDUCATIOATIO N Leith Academy
TURAL ED UCAT Leith Academy
celebrate partnership by launching brand T
L to R: Pupilsls Harmony
ny Gosman, Ma tha Barr Marth
rr and Rhiaiannon Donnellyly
James Ley, will test and inform with Sex Education Xtreme, a proj collaborate on the development of a performan
ce for young people aged 12- oject to
15 that seeks to give insight into sex education and the evolution of gender. Other pro
ojjects launching in 2020 include the establishment of a mentoring
programme, which will pair International Festival team members with individual students at the school; a series of career talks with International Festival teams about what they do; and a new programme developed by the Festival’s Technical department through which students will learn what goes on behind-the-scenes to deliver a performance – from set-building and costume maintenance, to stage management, lighting and sound design.
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