KAMAGAMES


Players favour social casino over real money online casino games chiefly for the socialisation opportunities within the game


GIVING SOMETHING EXTRA One of the most effective ways operators have sought


to increase socialisation is to give players more varied and regular opportunities to interact with their games and in-turn, fellow players. This includes the addition of new games, tournaments and features that attract new players to social media games. In recent years, KamaGames introduced Party modes to Pokerist and have since built ten different Party modes, each with their own unique twist on the traditional game of poker. As part of our monthly engagement calendar, we make a different Party mode available for a limited time every single week. This gives our players a virtual place to hang out online with their friends and the chance to play something unique once they get there, increasing the opportunity for socialisation within the game. Party modes, to date, have achieved this desired effect by increasing our number of daily active users (DAU), the volume of online users and also their retention rate, even after the mode has ceased.


Even if we disregard the various add-on features that companies like KamaGames include in their titles with the aim of encouraging socialisation, the ability to glean a sense of a fellow player’s personality is still


present. Poker players in the social casino landscape express themselves in subtle but meaningful ways. Sometimes this is simply by how they play the iconic game itself. For instance, raising the stakes is a bold statement to other players at the table, while folding or calling conveys another tone entirely. These little plays have a cumulative effect as players get to know one another over the course of a game or tournament and affect how they interact with each other and the game in future hands. Thanks to the advance of digital technology and the seamless connectivity of mobile, this interaction is in no way dampened when the game transitioned to online gaming. In fact, this development has ensured the evolution of poker in social casino games, firmly securing its survival through connecting like-minded enthusiasts on a global scale and allowing them to share in the game they love.


GIO MARCH 2020 87


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