ICE 2020


GameOn’s Sarah, delighted to see GIO in rare print format!


I did try, but security took my matches and threw me out.


however, a disruptive new plan – which Mkrtchyan describes as a “never before seen project” – is set to be unveiled.


Across all of its regional offices and development hubs, BetConstruct harnesses the skills and passion of around 3,000 members of staff – and its next big plan involves tapping into this huge source of industry knowledge and expertise.


“With all the knowledge and experience collected over the years of being in business we find ourselves qualified enough to deliver industry-facing education


Coolest. Banner. Ever.


She doesn’t even work here.


for those who want to enter iGaming,” explained Mkrtchyan. “The scale of our expertise reaches from the very essentials of gaming and betting up to full-on project management.”


Recognising the breadth and depth of the company’s collective knowledge, BetConstruct will be shortly establishing its new Betting Academy, a training programme that can train up personnel to become leaders in their fields, from traders to risk managers, in any iGaming business across the globe. “Since the initial goal is to provide the opportunity of delivering professionally trained staff to our partners, their opinion will matter the most, which is why we will first share our ideas with our existing operators at ICE,” added Mkrtchyan. Meanwhile, following groundbreaking launches such as the AI-driven live tracking tool, AJNA, the sports betting side of the business looks set to be a hive of activity at this year’s ICE.


“Sports data products are as vital as water – that’s


what our founder and CEO said three years ago at our H2O Data seminar,” said Mkrtchyan. “This huge domain, which includes odds feeds, is powered by FeedConstruct, our sports data provider, which is always striving for innovation and improvement. To back up our sports betting offering, the company offers live sports video streaming, statistics with 20-years historical data, and scouting data. Together, these four products provide potent fuel for any sports betting business.”


At ICE this year, however, the focus will be on something a little bit different: the launch of the Spring BME app, an iGaming encyclopaedia that will deliver insights and analysis direct to the smartphones of industry professionals. “We expect this solution to become a compass for the industry


80 MARCH 2020 GIO


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