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ICE 2020


overwhelming, but for Mkrtchyan and the BetConstruct team, providing comprehensive aftercare and services – from initial set-up to continuous growth – is of equal importance.


“It’s one thing to provide all necessary software and tools and entirely another to support a partner on throughout their whole way to success and stable growth,” Mkrtchyan added. “Here at BetConstruct we do both.”


NETGAMING SUPERCARS TAKE CENTRE STAGE AT ICE


building. That means new games, new halls and new revenue-stream opportunities for our partners are already on the agenda for us. In addition to that, the overall gaming suite is expanding with new highly effective  immediate preference with players and generate revenue right away without cannibalising the existing offerings.” The scale of product-development work may sound


NetGaming, the creative new casino studio, is gearing up for ICE London with an exclusive supercar display as part of its announcement of two exciting automotive brand licence agreements. The vehicles will be displayed in the main boulevard at Stand MS6. Delegates are encouraged to enter a competition to win 1 of 5 high-octane driving experiences by taking a picture of any NetGaming logo and posting it on one of four popular social media channels with the hashtag ‘#NetGaming’.


The show caps a successful period for the supplier, which has just signed a series of high- profile distribution deals with the likes of Relax Gaming and Bet Construct as it continues its rapid international expansion, with several important market entries on the horizon.


Pallavi Deshmukh, CEO at NetGaming, said: “ICE is the industry’s biggest event, and NetGaming stands ready to stake its claim as one of the most exciting providers on the market. With a catalogue of immersive slot titles, ambitious plans for international growth and a passionate team, we look forward to cultivating long-term commercial relationships.


“We will launch two branded games each month, and the pair of exhilarating vehicles showcased at our ICE exhibit fits well with our 2020 ‘supercar’ theme. We encourage delegates to stop by for a chat and enter our competition to win an adrenaline-fueled driving experience.”


If only there were some way to work out what demographic they’re going after…


82 MARCH 2020 GIO


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