ICE 2020


I’m so proud! We look so pretty.


which can lead newcomers to ultimate success as operators and drive all other industry players forward in their goals,” said Mkrtchyan.


Pushing its partners to do the best business possible is at the heart of the BetConstruct ethos, and the company has invested an enormous amount of time into making the process of integrating its products and tools as smooth and straightforward as possible.


At the show in London, their focus will be on liaising closely with existing and future partners. The brand has a talent for creating a visual spectacle, and this February the team hopes to stimulate and educate attendees with an impressive 360-degree video installation offering a panoramic view of their products and services. This ambitious display, says Mkrtchyan, will not only showcase what BetConstruct can bring to the table, but also aim to deepen people’s knowledge of B2C operations and the state of play in the industry.


“We have high expectations for 2020 in terms of deals and partnerships – but as always, we expect the most from ourselves,” he said. “We want to focus on delivering the best quality and flexibility with any of


Pink Floyd are going to be VERY excited when they see this.


our products, and, in line with our East and West concept, we also plan to continuously expand our operations within regulated markets.” The ambitious expansion plans for this year follow hot on the heels of a number of new market entries in 2019. In the last twelve months, BetConstruct has partnered with a number of leading MGA-licensed online casino suppliers, secured a Remote Operating Licence from the UK Gambling Commission for its Live Dealer product, achieved certification for its Sportsbook in Colombia, and licensed its land-based solutions in Romania. Now the company hopes to expand further into prominent European growth markets such as Italy, Denmark and Sweden. Meanwhile, on the product side, every single one of BetConstruct’s tools will continue to be rigorously tested, revised and improved, says Mkrtchyan – including the company’s biggest runaway successes, such as its Live Casino product. “Once we’ve done our best, staying up to the mark is what comes next - and any further step must be a continuous uphill journey,” he explained. “BetConstruct’s in-house live casino studio is growing in a very literal way, since we are expanding the space by adding a new floor to the


FOR SALE: One lounge sofa. Selling to make space for the future of driving.


GIO MARCH 2020 81


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