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ONLINE NEWS


CasinoCoin strikes Omnia Casino deal C


asinoCoin, the blockchain for gaming, has agreed a deal with leading operator Omnia Casino to launch a custom token that will power the casino’s new loyalty and rewards programme. Players will earn tokens as part of a new loyalty scheme and will be able to spend them in a dedicated store in exchange for free spins, bonuses or branded items of the operator’s choosing. The token, a digital asset which sits upon the CasinoCoin blockchain, will be fully branded and controlled by Omnia Casino. By leveraging the power of the CasinoCoin blockchain, which facilitates nearly instantaneous transactions at super low


fees, the new Omnia Casino rewards programme will benefit from greater automation, security and engagement. Sam Hobcraft, founder of Omnia Group, said: “Innovation is at the heart of Omnia Casino, so we are delighted to be the first major operator to move its rewards programme onto the blockchain. We selected CasinoCoin to power our new token because its technology is faster, more secure and more scalable than alternatives that we reviewed as part of the selection process. As the blockchain for gaming, and with a team that understands this space, they are the perfect partner and we look forward to building a long-lasting relationship.”


Over the past few months, a number of gaming companies have struck deals to launch custom tokens on the CasinoCoin blockchain, including leading roulette manufacturer Cammegh and eGamingFund, a one-stop, licensing and distribution platform for games developers.


MuchBetter launches CashDuster


M


uchBetter has announced the launch of


CashDuster, a unique service to help operators engage with customers. CashDuster lets operators display marketing


campaigns and promotions via the MuchBetter app and is the first time a payment app has functioned as an


engagement channel for operators.


MuchBetter has hundreds of thousands of active users and is working with some of the biggest iGaming brands in the world – as a secure, frictionless alternative to traditional ewallets.


56 DECEMBER 2019 GIO


CashDuster therefore represents a unique


marketing channel for iGaming brands and a powerful new route to market to reach existing MuchBetter customers. CashDuster allows operators to increase the visibility of their existing promotions, launch ad-hoc engagement campaigns and track the success of these events in real time.


CashDuster will be available to operators worldwide from January 2020, across all 180+ countries in which MuchBetter operates “CashDuster is a new and totally unique feature from


MuchBetter,” said


MuchBetter co-founder, Jens Bader. “I hope this service cements our reputation as an ewallet that isn’t afraid to try new things. We’re always looking for ways to add value for its operators and CashDuster allows operators to directly engage with MuchBetter customers within our award-winning


application in a meaningful, time-sensitive and interactive fashion. No other payment scheme allows operators or merchants to extend their marketing channels in such way.”


APPOINTMENTS BJÖRN KRANTZ


Yggdrasil has appointed


experienced industry executive Björn Krantz to lead its new Publishing business. Krantz will join Yggdrasil in January 2020 as Head


of Publishing.


Fredrik Elmqvist, CEO, Yggdrasil, said: “Ever since Björn and I discussed the initial plans for the new business model and our future growth expectations I knew he was the right person to lead the Publishing division which will be central to our success. I’m delighted he will officially join us next year and kick off the new decade in style. We’ve spent months carefully planning this new strategy, basing it on the solid foundations we’ve built up over several years and crucially adding several highly innovative and never-before-seen layers that will see the business grow exponentially across the globe.”


Björn Krantz, said “I have enjoyed many exciting years and moments within the iGaming industry, and since a few months back I have been able to reassess what could be the most thrilling and rewarding next step challenge. When Fred outlined his vision for the entire business, I felt straight away there was a perfect match.”


DAN MORRISON


Authentic Gaming has onboarded sales veteran Dan Morrison as the provider looks to add more operators to its growing roster of partners and drive significant growth.


Morrison, who joins Authentic Gaming as Head of Sales, will be responsible for generating new business leads, identifying and approaching operators and educating the wider market about the provider’s suite of unique and innovative live roulette products.


A senior sales star, Morrison has more than 13 years’ experience both in and out of the online gambling sector. Prior to joining Authentic Gaming, he was Managing Director (UK) for iConvert, a behavioural SaaS online conversion platform. Prior to that, Morrison founded ConversionBet Limited, a dedicated acquisition and conversion platform





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