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PROFILE


Who’s who: Gian Perroni This month: Breakout Gaming Group’s Chief Gaming Officer


How did you first get involved with the gaming industry? I orginally started working as a dealer in the early ‘90’s, and then moved into acquisition marketing for one of the Harrah’s properties in WA state. In 1997 I moved over to the online gaming sector as an extension of my mailing company’s services. Our first online clients were early sportsbooks for whom we prepared and mailed promotional marketing pieces, which over time morphed into the production and delivery of millions of CDs for online casinos, primarily into the U.S. market. In 2003 I relocated to Costa Rica for several years where I was part of the original team that launched one of the first major online poker rooms.


Favourite…


Movie: Pirates of the Caribbean Music: Supertramp Pastime: Playing poker Book: Shogun Pizza topping: French fries! Item of clothing: Goose down vest


What attracted you to this sector? I’ve always been a poker player and gambler myself, and why not do what you love! As a marketer, I recognized the potential for gaming online, and as I expected there have been very few boring days since!


What else were you doing prior to the gaming industry? In addition to gigs as a casino dealer and commercial diver, I ran several small businesses with my wife, including retail pet supplies, a craft & hobby store, and a cleaning company.


What are you responsible for in your current position? I have overall responsibility for every aspect of our gaming operations, from finance through marketing, including working directly with our platform providers. Fortunately, I have a great team we have put together to help guide our success.


What have been the biggest industry changes you’ve seen in your time? As an old guy, I’ve been able to be involved in every


step of the online gaming evolution, and have seen the excitement that each new gaming vertical has brought to the market. Obviously, the proliferation of computers, and now mobile devices, has been important to the industry, but even more so has been the incredible increase in available bandwidth to users globally, without which most of the new online gaming products wouldn’t be viable.


What are the biggest positive factors for your sector right now? We’re seeing more new products that appeal to new


gamblers, many of whom have come from the “gamer” sector. These include eSports, the increased gamification of traditional gaming verticals, and the recent introduction of cryptocurrencies, all of which will ensure that the industry continues to thrive.


And what are the negatives ones – the obstacles to growth? While I understand the reasoning behind an increasing number of countries imposing their own licensing and tax requirements on operators, it makes it increasingly difficult for new operators, and smaller ones, to be competitive. Over time this will inevitably mean less choices for


consumers, and as we are already experiencing, less positive opportunities for continued affiliate industry growth.


Looking at your entire career, what do you think was your smartest move? Taking the risk of picking up and moving to Costa Rica to start a poker operation was the best move I ever made, as it introduced me to all of the intricacies of the industry through hands-on involvement. Without that experience I would not have had the successful career that has followed.


And dumbest one? It is easy to blame myself for being too trusting of individuals in this industry, as money often begets greed, which never ends well. Having said that, without trust you have nothing, and both my smartest and dumbest moves have required extending that courtesy to others, and I will continue to do so.


Where do you hope you’ll be, professionally, in ten years’ time? I’d like to be passing on the reigns of a very successful Breakout Gaming operation to key team members, and continuing to provide consulting services to companies and governments that are looking at online gaming solutions.


If you’d never embarked on this career, what other line of work would you have liked to pursue?


I studied marine biology in University, and always thought I would be the next Jacques Cousteau! I still enjoy diving and if things had been a little different I suspect I would be managing a dive shop in a place much warmer than Canada!


MAY 2017 77


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