IGT SYSTEMS
IGT: Casino Management Systems
It’s easy for the introduction of an exciting game theme or the unveiling of a compelling next-generation cabinet to steal the headlines at a gaming tradeshow. Content and cabinets are both cornerstones of the modern day casino ecosystem, but it’s often the less talked about, less ‘dazzling’ systems products that can help an operator maximize revenue potential on and beyond the casino floor, streamline operations and cultivate unrivaled casino-player relationships
T Sina Miri, IGT VP of Casino Systems 22 MAY 2017
he list of products that the industry recognizes as systems solutions is long and getting longer. What once started as a
segment that was anchored in patron management solutions has now expanded to include mobile solutions, server-based solutions, digital loyalty cards, in-game messaging, tournament technologies, bonusing apps and beyond.
As casino management systems
evolve, manufacturers are paying closer attention to developing expanded portfolios of solutions to meet increasingly diverse casino operator needs. Although there are many suppliers in the systems space, IGT continues to push the envelope of innovation and propel the segment forward by introducing game-changing and award-winning innovations.
Casino International had an exclusive opportunity
to connect with Sina Miri, IGT VP of Casino Systems to gain a more comprehensive perspective of the Company’s systems portfolio and illuminate what drives IGT’s leadership in this space.
It starts with commitment IGT is leveraging its industry-leading R&D
investment to develop state-of-the-art casino management solutions that span the spectrum of innovation, from purely land-based solutions, to operator and player-facing mobile solutions.
“At IGT we draw inspiration for our systems solutions from many sources,” said Miri. “At the core of our systems strategy you will find our customers and their unique business objectives, but there are also many peripheral considerations that we take into account such as prevailing technologies, consumer behaviors and market opportunities.”
In terms of casino management systems, IGT is
probably recognized most for its Advantage family of products, which are featured in premier operations around the globe. Augmenting Advantage has been central to the evolution of Advantage, which manages
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