ONLINE NEWS
Future Anthem partners with EveryMatrix
Future Anthem, the pioneering AI and data science powerhouse, has signed a platform partnership to supply its real-time personalisation product Amplifi er AI to leading iGaming software provider EveryMatrix. Built to personalise the player experience for everyone, Amplifi er AI humanises anonymised transactional data with machine learning to enable real-time personalisation across the player journey.
EveryMatrix will deploy the revolutionary real-time technology within CasinoEngine, its leading iGaming integration and productivity platform, alongside its sophisticated promotional and player management capabilities. With Amplifi er AI, EveryMatrix will be able to offer its customers and their players AI-driven personalised player journeys, game recommendations, and marketing engagement offers to improve retention and conversion, all with the speed and unmatched velocity of real-time intervention.
This partnership initially focuses on casino and reinforces the EveryMatrix commitment to build the highest quality iGaming products. By combining the strong promotional and technical capabilities of its platform with Future Anthem’s unique algorithms and metadata, the collaboration is expected to improve player retention, satisfaction, and revenues for
EveryMatrix’s portfolio of customers by offering personalised entertainment experiences for players in real time.
EveryMatrix Casino CEO Stian Enger Pettersen said: “This partnership represents an important step for the EveryMatrix platform as we harness the power of AI and invest in real-time technologies to provide our clients and their players with hyper-relevant and automated actions. Future Anthem is a leader in real-time personalisation with broad capabilities that are fast to integrate – they were a natural choice for us as we continue our efforts to deliver the best player experience possible.”
Future Anthem CEO Leigh Nissim said: “Platform features play a critical role in EveryMatrix helping its operator customers grow, so it’s important that they integrate the latest technologies to facilitate improvements and innovation. From the moment I fi rst met the EveryMatrix team and had exposure to the full potential of their platform, it was clear they would be a great partner to leverage the power of Amplifi er AI, in real time – I’m confi dent that great things will come from this collaboration.”
Light & Wonder hits the Swiss market
Light & Wonder, Inc. is set to bring new worlds of play to online players in Switzerland for the fi rst time after signing a deal to launch its licensed OpenGaming aggregation platform with top operator Grand Casino Luzern. As market leader, Grand Casino Luzern dominates the Swiss online casino market with mycasino since its launch in August 2019. The new deal is Light & Wonder’s fi rst within the established, fast-growing regulated Swiss iGaming market, which according to the Swiss Federal Gaming Board (SFGB) produced GGR of $250 million in 2022.
Grand Casino Luzern’s online mycasino brand will gain access to a wide array of inspiring, entertaining content from in-house and later on exclusively offered Light & Wonder partner program studios through OpenGaming. Titles including 88 FORTUNES™, RAGING RHINO™ and SPARTACUS™ are some of the hits that will be available to enjoy initially, with further titles to be added in the coming months. Light & Wonder’s fi rst online entry in Switzerland further enhances the company’s stronghold in regulated European markets,
6 JUNE 2023 GIO
where it has built upon a foundation of land-based success to deliver top-performing casino experiences across multiple platforms, in alliance with a broad range of operators. In Switzerland the company already has a strong presence of Light & Wonder games on the casino fl oor real estate, thus there is an existing appetite in the market already for the games. The company’s global omni-channel strategy has seen it extend its reach into new markets recently, notably across North America and Latin America, while a raft of studio M&A deals have been completed to further increase the scope of its iGaming content capabilities. The move into the regulated market of Switzerland with Grand Casino Luzern is the latest key strategic move for Light & Wonder, refl ecting its stated ambition to deliver an exciting, entertaining and responsible online casino games experience to players. Magdalena Podhorska-Okolow, MD Europe at Light & Wonder, said: “The regulated online market in Switzerland has been performing very well. We are thrilled to be making our market entry with Grand Casino Luzern, a strong brand
in Switzerland with a player base that appreciate content with landbased roots.
“We will be launching our OpenGaming aggregation platform with a wide variety of gaming content, allowing Grand Casino Luzern’s customers access to a comprehensive range of relevant, compelling entertainment.” Wolfgang Bliem, CEO of Grand Casino Luzern, said: “Our constant goal is to provide players with the broadest range of casino games, including those containing the freshest innovations. Partnering with Light & Wonder and gaining access to household titles that players already love on the landbased side, allowing us to deliver the best content available within the regulated Swiss market.
“We look forward to rolling out the content exclusively on mycasino as we bring in Light & Wonder to the online market for the very fi rst time delivering new worlds of play to our audience.”
GAMOMAT celebrates 15th anniversary
GAMOMAT is celebrating its 15th anniversary this year. From the very beginning in 2008, GAMOMAT has been committed to delivering exceptional gaming experiences for slot enthusiasts across the globe.
In tribute to this milestone, GAMOMAT will be sharing updates around special events, game releases and company developments.
After initially garnering success as a land-based gaming business, GAMOMAT diversifi ed its offering by evolving into one of the leading independent developers for the iGaming industry. Over the years, the company has produced an extensive library of over 150 online slot games for real money gambling and social casino verticals.
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