INSPIRED Inspired’s Big Spin Bonus
Claire Osborne, Vice President of Interactive at Inspired, answers GIO’s questions about their recent hit slot
Gaming International Online: We have heard on the grapevine that Big Spin Bonus has been a huge success since launch. What metrics do you use to gauge the success of a title – is it time played, bets placed, operator hold? Claire Osborne: We’re thrilled with the success of Big Spin Bonus. It’s an exceptional addition to our thriving portfolio of innovative slot games. We tend to monitor the success of game releases with several performance measures and metrics including: number of plays; gross wins; turnover over a given period of time; stickiness or a player’s average session length; consistency of turnover; and average stake per player, per spin.
GIO: How has the title performed within these metrics? What statistics make a game successful outside of the obvious? What do you measure while a game is released? CO: Since its release on 28th June 2021, Big Spin Bonus has seen more than 60 million plays, totalling more than £40 million in turnover. Both of these fi gures are the highest of any slot game in this time period. Additionally, they are the highest fi gures any game has managed to achieve in its fi rst 30 days live. Moreover, Big Spin Bonus has been played by more than 400,000 people already, more than double than that of any other game since the 28th June. Most importantly for us though is that customers are returning to play the game again and again. Since launch, it has been fi rmly at the top of the charts and that for us, is the real measure of success.
GIO: How does Big Spin Bonus compare to its predecessor, Big Bonus? CO: Big Spin Bonus is a descendant of Inspired’s exceedingly popular hit, Big Bonus which launched in August 2020. With its unique bonus mechanic, Big Bonus was a very successful launch for us racking in 340 million lifetime plays and around £270 million in turnover, since launch. Big Bonus was a game that really grew in popularity over time. It wasn’t an instant hit but as more and more sites launched it around the world, players have seen how much fun it is to play and therefore keep coming back to it again and again.
Big Bonus combines the elements of a classic fruit slot, reminiscent of casino fl oors, with an innovative Free Spins Bonus that allows for a truly interactive iGaming experience. The bonus starts with the player picking their Big Bonus Win Value which can be up to 100x the stake. The player then enters an unlimited Free Spins game with sticky wilds. The aim of the bonus is to keep spinning and collecting winnings until they achieve the Big Bonus Win Value, or more, in a single spin.
Big Spin Bonus incorporates a similar maths profi le and base game look and feel with a consistent theme running throughout, which has allowed players to really appreciate this as being an evolved version of its predecessor. However, in Big Spin Bonus there is a little more volatility and players get to play unlimited free spins
10 AUGUST 2021 GIO
with sticky Wilds until they have won the amount of guaranteed win spins 20x the amount they picked at the start of the bonus round. Players now know that when they arrive at the bonus round, the game’s unlimited free spins feature will ensure they win nice cash pay-outs with at least one guaranteed spin of 20x.
GIO: What is the key to this title’s particular popularity? CO: Big Spin Bonus has been a huge hit for us across all our key European markets because players want to know when they play for a bonus it’s going to give them something in return, and in this game, a win is always guaranteed.
The game’s classic, fruit style graphics coupled with its distinctive and unique bonus mechanic offer players a fun and engaging experience. With an enjoyable 50 win-lines the base game is still rewarding. Additionally, it is an easy-to-play slot with three scatters which has delighted many a slot lover.
GIO: Do you get actual player feedback on your games? CO: We receive player feedback via our operator partners and according to them, Big Spin Bonus has been a rip-roaring success. Its simplicity and distinctive bonus mechanic have made Big Spin Bonus a fi rm player favourite. A few of the more well-known streamers have also given it positive reviews when playing, which is great feedback.
GIO: What has operator feedback been like? CO: Incredibly positive. Our operator partners are delighted with the game’s popularity among their players.
We work closely with operators and listen intently to their requirements including their players’ tastes and preferences regarding game features, themes, mechanics and more. We aim to fi gure out together what makes a successful slot and Big Spin Bonus is an example of our close partnerships.
The success of Big Bonus spurred a few our key operators to discuss with us the possibility of doing an enhanced version, which we revelled in, resulting in Big Spin Bonus. The game has been a huge hit for us and our operator partners, bringing us all big wins!
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