LEEDS AND BATH
Century Casino, Bath
Century Casino, Bath
the target audience?” is always “everyone”, it’s still an essential question to ask to understand the local market and make sure everyone is on the same page in terms of what we’re trying to achieve. There was also a new opportunity in the UK for these licences, in that we were allowed more than 20 slots (150 in Leeds, up to 80 in Bath) due to the new type of licence on offer. There’s not as much slots knowledge in the UK as you would see overseas, so we had to be mindful during the recruitment process, particularly in Leeds, of ensuring the team understood how to market and operate a significant slots estate.
Building a team Century Casino, Bath
The recruitment process is obviously critical, and takes an inordinate amount of time, whether it’s the senior team (which I’d get involved in), or finding the large numbers of staff needed to run the operation. Lofty recruitment ideals often exist at the start of the process, but reality determines the quality of team members who make it into the final operation, and turnover in staff in the early days is always going to make life difficult. From a senior team perspective, in Leeds we used the
finest recruitment agency in the known universe GRS Recruitment (ok, I admit it, I’m a partner –
www.grs-recruit. com) to recruit the senior team members, and we were exceptionally fortunate to secure Patrick Noakes as Venue Director (now MD of the casino) a good while before the opening. Patrick’s experience is absolutely key for a site as large, by UK standards, as Leeds and sitting across a desk from him for six months was a privilege and learning experience for me. Similarly in Bath we were delighted to find Craig
Century Casino, Bath 52 NOVEMBER 2018
Hoptrough for GM (now Casino Director). Craig brings a wealth of top end experience to the project, and he has developed a tight team to get the operation rolling, and while it’s early days, trade is growing on a weekly basis. The size of the senior team in Bath fits the operation, and while there’s less to worry about in a smaller casino, many things don’t change regardless of size, and they’ve got their hands full.
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