G2E REVIEW
ago when we founded the US entity of Patir Casino Seating and we are seeing great returns on our commitment to the market.” It’s certainly a sign that the company’s US
venture is doing well, and Dennys elaborated: “We’ve been growing constantly since we started the business here, and that’s also why we tripled the size of our G2E booth this year – that pretty much reflects our growth in the US market. In the past 12 months we have grown our sales team in the US to five; we’re working with some major operators now. “We have created a range with new designs and improved comfort to accommodate the tastes of the US market, which has been approved by our customers immediately. “In addition to our casino seating line we have also launched a new hospitality range to cater for bars, dining areas, lounges and outdoor seating areas. You can get everything from one supplier if you work with us.”
very good, numbers seemed to be up and people were there to buy. It’s now become more focused and less of a social event than in the past.”
GameCo G
ameCo’s booth was… Put simply, a quantum leap forward in gaming terms. The new SoulCalibur game looks like
and appears to play exactly like the arcade and console classic; it was near-impossible to find time to play it, such was demand. This might be the magic bullet everyone wants for skill gaming, the title that gets a new breed of players into casinos and lights up this still-new gaming category; in short, it looks absolutely fantastic. Elsewhere, Nothin’ But Net II has seen big improvements, and the company is making great strides in its offering across the board. CEO Blaine Graboyes spoke with Casino International at the event; he said: “I’ve made video games a long time, and film and TV. I always say the difference between an ‘A’ and an ‘A+’ is exponential, it’s not linear or incremental and to be really self-reflective, we are not A+ yet but we are starting to ride that exponential curve of improving the product and delivering videogame gambling experience that’s thrilling and engaging, has that sense of instant gratification that you are looking for as a gambler.
“Slot machines are a hundred years old. You TransAct T
ransAct’s Rob Denham summarised G2E very nicely for us, explaining that the event had been excellent for the company. He
revealed: “G2E was a fabulous experience this year. It was interesting because G2E is usually more about the casino industry whereas ICE for example covers multiple facets of gaming. This time around, because of the regulation change in US sports betting, people were there to discuss other aspects other aspects of gaming, not just casinos, so it was a good show. “We were pushing Epic Edge, our next-
generation printer, the most technologically- advanced TITO printer on the market. We recently won a major casino group opening in the US; a lot of customers were very interested in that at the show. “And of course we were showing the latest
version of Epicentral, the casino marketing suite. It had a lot of interest, we are seeing some real momentum behind people who want that help with targeting non-carded players. “The quantity and quality of visitor were both
would think after a hundred years, every single slot machine that comes out would be perfect. But the reality is, one or two out of ten is actually successful. So the idea that, for GameCo where we’ve created a brand new category of video game gambling, that our first one, two, five, ten games would be successful? We never thought that was going to happen; there’s a process of improvement and iteration, and what I believe is the key that will make us successful is humility. Watching people play, getting feedback, being open minded and making better games. “The customer is always right. If they can’t
figure it out, they’re right, you have to fix it. So first you just watch and see what they do or don’t figure out. When they’re done, you ask what was good, what was bad, what could we improve, what would you like to be different? We go back, we debate it a little bit internally and we make new versions of the games that are always improving.”
Aristocrat I
t’s been an incredible few years for Aristocrat, widely acknowledged as being at the very peak of their powers in recent years. At G2E,
the message was that it’s all about what’s inside – the game, the cabinet, the system, and the company itself – that makes the difference. Perennial favourite Buffalo saw a new
Sharon Harris’s G2E
T T
housands attended the G2E Expo at the Sands Expo Center from October 8-11. The American Gaming Association (AGA)
and Reed Exhibitions reported the 27,000-plus attendees represented significant increases in all categories: Key buyer attendance increased 16 percent, including 27 percent who were first-time participants. Many new visitors came from expanding international markets. Total attendance grew by six percent. Educational programs’ turnout increased 30 percent. Designating several sessions to a special events corner within the exhibit floor expedited accessibility for attendees.
SPORTS BETTING EVERY DAY
he daily seminar calendar included multiple sports betting topics, each with a different focus and diverse panel experts.
Several corrected misconceptions about the May 14 Supreme Court of the United States (SCOTUS) ruling, which did not legalize sports betting. The decision gave states the authority to determine its legality and operation within their borders. This report summarizes topics and news from numerous seminars. Currently, Delaware, Mississippi, Nevada, New
Jersey and West Virginia have authorized legal, regulated sports betting. One New Mexico tribe is offering sports wagering under an existing Class III gaming compact. Pennsylvania and Rhode Island will launch within months. New York and Connecticut have partial legislation in place. Longtime New Jersey Division of Gaming
Enforcement (DGE) Director David Rebuck is proud his state leads this growing group. The state’s nine-year legal battle in multiple courts gave New Jersey legislators and regulators the time to research how Nevada and many international systems implemented their own program. Rebuck praised New Jersey as the epitome of regulation and integrity. Rebuck dislikes what he calls the “race to the
bottom” Congressional mentality that misunderstands the industry’s safeguards. He referred to legislators as “extremely naive” in their knowledge of the U.S. gaming market. According to Rebuck, an estimated 108 illegal
sites within all 50 states and tribal lands are easy to find. He considers today’s gaming climate an “enlightened period to raise up” all component groups to do a better job. The tribal story is tricky because introducing
sports betting at Indian casinos may add new complications. Tribes exploring their options
NOVEMBER 2018 33
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