ENTERACTIVE
Enteractive: When times are tough – calling is caring
Mikael Hansson, CEO of Enteractive,
T
he global online gambling industry is facing a global challenge due to the ongoing crisis with cancelled sports events and many other
that they really care about their customers, and with the right approach they can come out on the other side absolutely the case for online sportsbook operators country’s lockdown.
players to reassure them and to remind them about the
of communication with customers is absolutely the best way to do this. This is certainly the case for sportsbook brands who have to think of other ways to provide entertainment and value to customers while players and teams sit idle.
PICK UP THE TELEPHONE AND SPEAK TO CUSTOMERS:
the telephone and speak with them directly. This allows for a human connection to be made. Over the past week, we have seen that a quick phone call just to check in is
A quick call from their favourite sportsbook brand virtuals, poker or casino and they can remind the player about these options.
But that’s not really what this is all about - It’s about to upsell them additional products and services. That has
since sports events have been cancelled and lockdowns the player would enjoy poker, it is of course ok to make them aware of it.
to remain loyal to the brand and an increase in revenues an undisputable ROI.
WITH PLAYERS:
crisis, there is an opportunity for operators to rethink But many will find that this actually improves the relationship they have with their players. This in turn these uncertain times. It really just comes down to truly care.
This is also
the time for operators to show that they really care about their
customers
GIO MAY/JUNE 2020 53
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