search.noResults

search.searching

dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
KINDRED GROUP


Talking the talk: Voice-Powered Betting


Matt Broughton talks to Michael Franklin, Open Innovation Manager for Kindred Group, about overcoming natural language limitations to enable voice-powered betting.


s more of us rely on technology to help with day-to-day tasks, smart speakers are becoming a norm within many of our homes. Whether they be used to play music, set timers or answer questions, these devices, and the behaviour of using voice commands, seems more than a quick passing fad.


A


In late November 2018, Kindred Futures – the innovation arm of Kindred Group – launched a voice betting prototype to challenge the way consumers may bet in the near future. Launched in partnership with tech start-up Artificial Solutions, the Google Action was developed to facilitate voice betting on six top European football leagues and competitions, creating “a seamless betting experience that could redefine the way the users bet in the future”. Kindred’s new voice-driven betting app was developed using the Teneo conversational AI platform and utilizes Google’s speech recognition services. “Google was a great foundation for us thanks to its years as a search engine, meaning it had a wealth of data on a broad range of topics that its speech recognition understood. But despite this, it still required many hours of tuning and training to build the recognition of nuanced betting terminology and


MICHAEL FRANKLIN


As Open Innovation Manager at Kindred, my interests focus on the power of collaboration and the intersection of industries; going beyond the ‘usual suspects’ to find external perspectives that can leads to ground- breaking innovations. I head up the natural language work we’ve undertaken over the past few years to develop new interfaces, so customers can seamlessly access our services.


76 FEBRUARY 2019 CIO


phrases” said Michael Franklin, Open Innovation manager at Kindred Futures at launch. Over 80 hours of extensive testing, inputting more than 9,000 betting phrases, was required to understand the capability of the Google speech recognition: what betting terms were understood and what were missed. Using powerful machine learning, this database could be used to tune the solution and ensure it understands user inputs.


Mark Jones, Head of Presales at Artificial Solutions said: “Speech recognition has made massive leaps over the last few years, and it’s now reached that tipping point where it’s good enough to be used to explore the future of voice-activated betting. This pioneering conversational AI application means Kindred Futures is in the perfect position to exploit voice technology moving forward.”


Will Mace, Head of Kindred Futures described the project as “an experiment to see whether the technology was at a level or standard to cope with the nuance of sports betting,” adding: “Delivering great experiences for our customers is at the forefront of what we do, making the best use of cutting-edge technology to deliver the products and services they want, or may require in the future.”


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94