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By Tony Lai


Ad infinitum


Local companies have recently developed an AI-based media platform to screen ads in taxis – displaying information relevant to what has just been said in the cab.


F 22 FEBRUARY 2019


rom outdoor billboards to print media to social media like Facebook and WeChat, companies and institutions today have various options to announce their messages to their target audience. In recent months, one more tool has been added


to the marketers’ arsenal to mull when undertaking promotional campaigns in the city – a platform that can


narrow the target audience to specific locations, feeding back regular reports on how the campaign has fared. Local companies WISOO Digital Marketing Ltd. and Macau


Wang Taxi have recently developed a media platform based upon artificial intelligence (AI) technology ‘tailored’ to the local public transit system.. Tablet-like W A.I. Go devices will be installed in 300 local taxis to convey tourism-related


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