KAMAGAMES Indian Express


From looking at KamaGames’ own experience in India, our


first steps into the Indian market were taken after listening to local consumers and experts. Just like our other successful markets, we see our relationship with India as a two-way conversation. What we found was that it’s a thrilling new market, if you have the time, patience and resources to take it on. India is not a top tier country in terms of players’ LTV, but at the same time the cost of acquiring new users is relatively low and so a key focus when it came to user acquisition was both potential growth and scale. Having already establish a player base from India via the


previous launch of our current games – and also the partnership with Yoozoo through the launch of Poker Champions – we saw that whilst the level of engagement of Indian players is impressive, there’s is definitely a cultural preference to its own regional card games, hence our recent launch, Teen Patti. Teen Patti is a simple, fast-paced game loosely based on


poker and played with up to four players. Each player is dealt three cards face down and as the game progresses the “pot” grows in value and the winner is ultimately determined by the player who remains in the game until the completion of the hand or has the best cards. It is going to be interesting to see what results this


expansion of our portfolio yields especially any impact on our DAU numbers (and ARPPU) in the region. We guess only time will tell.


It’s a thrilling new market, if you have the time, patience and resources to take it on


“


” DECEMBER 2018 59


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66