ICE
ICE London set for biggest year yet
Clarion Gaming, organisers of the world leading ICE London has confirmed the 2019 edition will be the biggest on record, with net floor space growing from the 2018 figure of 43,500 sqm to 45,500 sqm, an increase of just under 5 percent.
isn’t a one-off increase in demand for space, but part of a trend which stretches back to 2012, when the show floor comprised 22,500 sqm. Since then, ICE London has grown year-on-year and is now more than twice its 2012 size, a remarkable feat when you consider the level of merger and acquisition activity that’s taken place in the industry over that period. “While the 2017/18 growth was due
A
to the demand for space from payments providers, the 2019 growth
has, in part, been driven by Sportsbook and iGaming companies following the Supreme Court’s repeal of the Professional and Amateur Sports Protection Act (PASPA). We can’t influence change, but as professional event organisers, steeped in gaming, our job is to respond quickly to developments in the market – either technological or legislative – and to provide the best possible environment in which businesses can conduct business. As the most international gaming event on the calendar, exhibitors know that they can use ICE London as a method of launching into any gaming jurisdiction in the world.” While the development of ICE London is positive news for all of
the brand’s stakeholders, Kate Chambers is keen to underline the importance of following a managed growth strategy. She explained: “The relocation to ExCeL London gave us the opportunity to provide exhibitors with the stand options that simply weren’t possible at Earls Court. Following that, we have been careful not to follow an aggressive growth strategy. Instead, we have worked hard to marry the growth of the show floor with a growth in visitor numbers and I’m pleased to say that, in 2018, we were successful in growing the average number of visitors per stand by 17 percent and the average number per square metre by 12 percent.”
30 DECEMBER 2018
nnouncing the growth, Kate Chambers, Managing Director of Clarion Gaming, said: “It’s important to stress this
Best Gambling pitch in for start-ups B
est Gambling, which has created a platform to operate on behalf of new entrants allowing them to get to market up to three times quicker and operate at 50% of the costs if they did it themselves,
has been named as the first sponsorship partner of Pitch ICE. The agreement will see Best Gambling support the 2019 edition of Pitch ICE London, where gaming start-ups will be given the opportunity to debut their companies on the show floor and present them to the wider gaming industry. Heralding the sponsorship, Ian Beauchamp, CEO of Best Gambling, commented: “Clarion Gaming has been a market leader in providing opportunities for entrants to the gambling sector and we are delighted to be supporting this culture of entrepreneurship through our involvement with Pitch ICE. This represents a very important industry-wide initiative that gives voice to new ideas and insight to some of the new technologies which will become mainstream in the coming years.”
He added: “Being able to pitch ideas offers validation for start-ups and
is a key opportunity to connect with others that can help, mentor, invest and support going forwards. In our opinion, it is fundamental that the culture of entrepreneurship is supported and developed by both large and small organisations. Gaming and tech is a highly innovative sector and we at Best Gambling have built our entire business model on the support of start-ups and scale-ups, allowing them to gain access to market quickly and as inexpensively as possible while remaining compliant with regulations. Our unique position enables us to bring brands to market utilising our knowledge and integration expertise, without the contingencies and restrictions some of the Tier 1 launchpad programmes may impose.”
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