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ONLINE NEWS


GameCo launches iGameCo to bring video sports and eSports to worldwide


GameCo has announced the launch of iGameCo, a new brand that highlights the company’s leadership and activities across esports betting, skill-based iGaming, and Video Game Gambling for regulated mobile casinos and sportsbooks across the United States and abroad.


iGameCo launches with three powerful, synergistic offerings: skill-based iGaming, esports betting, and Freeplay Gambling. As a market pioneer holding gaming licenses in almost 30 global gaming jurisdictions and with industry-leading expertise in integrating video games and esports in the land-based casino market, iGameCo is pioneering the future of digital wagering products and experiences today.


iGameCo is planning to release skill-based iGaming products across many player-favourite categories, spanning Match 3, spot the difference, and sports. The company has already established distribution agreements with industry leaders, such as ReelPlay and G.games, for broad release of iGameCo games. A steady slate of new games will be offered by iGameCo through the remainder of 2020 and beyond.


Through its partnership with ReelPlay, who are led by former senior executives from the NYX/SG Digital


business, iGameCo will release games to top online casinos in Europe. iGameCo has also partnered with G.games, formed by the merger of Gluck and Gamevy, a multi-award winning games supplier focusing on highly entertaining and innovative games. “iGameCo is the culmination of years of research and development in combining video games and esports for regulated casinos and we’re proud to bring our leadership in land-based Video Game Gambling to digital casinos and sportsbooks,” said Blaine Graboyes, Co-Founder and CEO of  games for retail casinos and now we’re expanding the category to bring this experience to regulated gaming markets worldwide, providing casinos with the products to attract and monetize the next generations of customers.”


iGameCo is the culmination of years of research and development in combining video games and esports for regulated casinos and we’re proud to bring our leadership in land-based Video Game Gambling to digital casinos and sportsbooks,” said Blaine Graboyes, Co-Founder and CEO of  games for retail casinos and now we’re expanding the category to bring this experience to regulated gaming markets worldwide, providing casinos with the products to attract and monetize the next generations of customers.”


GameCo recently received a Casino Service Industry Enterprise License from the New Jersey Division of Gaming Enforcement, and is also licensed in Nevada and other leading regulated markets in North America and Europe.


Playtech Casino launches with bet365 in New Jersey


Playtech has launched its award-winning Casino content with long-term strategic partner bet365 in New Jersey.


The launch sees bet365 go live with a selection of Playtech’s best-performing games including Playtech classics like White King, Great Blue, and Frankie Dettori’s™ Magic Seven.  into the US market, with plans to partner with more New Jersey operators in the coming months. This follows Playtech securing regulatory approval for the market just last month. Playtech has also started the licensing process in other US jurisdictions. bet365 entered the New Jersey market in 2019 and has since been providing its sportsbook and online casino to customers in the state. A bet365 spokesperson, said: “We’re excited to partner with Playtech in order to expand our


36 AUGUST 2020 GIO


content offering to the US market. Given the range  market it is a real differentiator for our platform. We look forward to developing upon our already solid partnership as we continue to grow our Casino offering.”


  our development in the US. Launching Playtech’s software in the US is a landmark, and we are very pleased to be taking this step with one of our most trusted partners in bet365. With more titles and content launching in the coming weeks and months, there are exciting times ahead. This launch also serves as a prime example of our commitment to partnering with leading operators to bring leading software services and great content to new and growing markets.”


Jade Rabbit leaps forward with Pariplay’s Ignite dev programme


Pariplay has announced a partnership with Jade Rabbit Studio (JRS), the Malta-headquartered high-end video slots developer. The deal sees Pariplay’s Ignite development programme expand to include JRS, allowing the software provider to leverage Pariplay’s comprehensive resources and operator accounts for mutual growth. Launched in 2018 by self-proclaimed “slotheads”, JRS has a clear vision of becoming a leading global design studio with strong content, striving to always deliver a premium customer experience. Pariplay’s Ignite development programme, which leverages the company’s servers, licenses and customer infrastructure, is a perfect home for JRS, enabling them to expedite their growth as it moves out of its foundational phase. Ignite will certify the studio in 10 regulated markets and enable the studio to establish a global footprint by providing access to more players and more regulated markets.


Pariplay Ignite launched in 2016 with its


 soon followed by multiple other studios in need of the unique service offering, including Juceey, Pirates Gold Studios, Playlogics, and RubyPlay. Through the combination of its long-standing reputation and speed to market capabilities, Pariplay Ignite has established itself as the top choice for independent game studios such as JRS. Roger Admeus, Managing Director at Jade Rabbit Studio (JRS), said: “Partnering with Pariplay to leverage Ignite was a logical decision for JRS as we strive to expand our market presence. Since its launch four years ago, Ignite has earned a reputation as a top


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