INDUSTRY INDUSTRY VIEWS VIEWS
Vintage influences make a comeback for 2024
In 2024, bathroom design is shifting towards timeless elegance, highlighted by Burlington’s latest Guild collection. Expanding the potential of traditional bathroom design, this collection draws inspiration from the Arts and Crafts movement of the late 19th Century. It celebrates originality, high-quality materials, and skilled craftsmanship.
Retailers should focus on versatile, well-made products. The Guild collection offers various basin sizes suitable for different bathroom spaces, with options for pairing with furniture, pedestals or washstands. Matching brassware and showering ranges with delicate crosshead designs are growing in popularity, providing a coordinated, sophisticated look. The Guild WC range blends seamlessly with both traditional and modern settings, emphasizing simplicity and elegance.
Retailers should focus on stocking products that combine artistic craftsmanship with functional design, offering consumers timeless and well-integrated bathroom interiors.
Comment by Kathryn Thompson, Marketing Manager, Barwick
Benchmarking Customer Feedback
Do you listen to customer feedback as well as act upon it? In today’s competitive KBB sector, eliciting customer feedback is no longer enough, it’s more about having a process in place where feedback can be actively utilised.
At PJH, we differentiate ourselves through our proactive Voice of the Customer (VOTC) initiative, which is pivotal in ensuring we go beyond meeting customer expectations to actually exceeding them.
Comment by Brett Jenkinson, Head of Retail Customer Experience, PJH
Understanding customer experiences through their feedback is crucial for gauging our performance and for us, we see feedback as a critical metric, integral to refining our operations. In our fiercely competive sector, it has never been more important to actively engage with customers, gathering valuable insights that are analysed to enhance product and service offerings.
A VOTC initiative does more than collect feedback; it serves as a
cornerstone for strategic improvement and staff motivation. By systematically addressing feedback, we prevent recurring issues and maintain excellent service standards. Regular staff briefings on the importance of customer insights help cultivate a culture of continual enhancement. As an organisation progresses, its focus on utilising the insights from a typical VOTC programme fosters innovation and maintains success in the KBB sector. By continually adapting to customer needs and feedback, companies can differentiate their status as the preferred choice for customers, consistently delivering exceptional service.
Vertical groove furniture in new earthy colours
As tactile materials and finishes continue to serve today’s kitchen space, UK homeowners seek to bring a signature style to the latest groove furniture through a clever use of colour. And given the rise in natural materials in interior design, it’s no surprise that earth-inspired terra tones are topping the charts.
Providing a more sophisticated colour palette that evokes the calm of nature, neutral tones paired with highly structured door fronts that are designed with deep vertical grooves are placing new emphasis on the furniture itself while at the same time, helping modern kitchen interiors to move away from the standard slab door.
In fact, the variety of neutral colours and nature-inspired decors now make it easy for designers to design and create a truly tactile kitchen space for their customer where the materials are what connect the home to outside.
Comment by Matt Phillips, Head of UK Operations, Rotpunkt
4 BKU SEPTEMBER 2024
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