INDUSTRY INDUSTRY VIEWS VIEWS The impact of home cooking trends
The Cooking at Home Report 2022 unveils a fresh era of kitchen creativity, where more consumers see it as their ‘happy place’ for culinary exploration, learning new skills and acquiring new kitchen tools and appliances. These trends provide valuable insights for manufacturers, kitchen retailers and designers. Fuelled by the pandemic and increased home time, consumers have embraced their culinary flair, leading to a 62% surge in new recipe exploration. Simplicity is on the rise, with 55% willing to pay extra for straightforward, intuitive products. This opens doors for appliances with CookAssist features and multi- cooking capabilities, which help simplify and enhance the cooking process.
Unsurprisingly, sustainability is another key driver, with 75% of consumers aiming to be more eco-friendly at home. This creates opportunities for water-saving taps, energy-efficient appliances, and sustainable materials. Design personalisation is another prominent trend, reflecting the desire for kitchens to reflect individual personalities and lifestyles. The ‘designed for me, by me’ concept underscores the need for customisable kitchen products, like sinks and taps in various materials and finishes, empowering consumers to craft unique culinary spaces.
These insights offer opportunities for kitchen retailers and designers to innovate and meet evolving consumer needs.
Comment by Jo Sargent – Sales and Marketing Director, Franke UK
The rise of the work-from- home kitchen in the contemporary home
As the latest furniture styles come and go, working from home recently coined WFH, remains a lifestyle trend that continues to shape the kitchen space in 2023-24. We are finding kitchen concepts that feature an integrated desk space or dedicated study area has become ideal when catering for a multi-generational household and common life events like school holidays or the need to social distance again.
Continuing to adapt to changing work patterns and lifestyle needs, UK families are demanding kitchen arrangements that bring all the convenience of cooking, eating, and working in the heart of their home. Incorporating a built- in home office area in the kitchen is therefore reflecting the increased need for multifunctional spaces, with wall-hung storage systems, integrated desks, push to open units and slimline soft-close drawers being used to cater to the 9-5 schedule and house everything from your best cutlery to hiding paperwork!
Foster a sense of community with social media
In the ever-evolving bathroom industry, attracting customers has never been more crucial. The growth of digital, social media, influencer marketing has changed customer engagement strategies. Today, consumers often seek inspiration and product information online, before making decisions about bathroom renovations.
Social media platforms serve as vibrant showcases for bathroom design ideas, with influencers playing a key role in shaping trends. Engaging content, exciting visuals and testimonials from local influencers can sway customer choices. Digital marketing also allows businesses to promote personalised content, all with the goal of enticing customers into store. At HiB, we’ve recognised the power of supporting retailers with social media by offering content that they can use for on their own platforms. We tag, share and celebrate beautiful bathroom displays created by retailers nationwide. Using social media, businesses can foster a sense of community, trust and loyalty among customers, driving growth and success in this competitive industry.
Comment by Matt Phillips – Head of UK Operations, Rotpunkt 4 BKU OCTOBER 2023
Comment by Steve Kaye Marketing Director, HiB
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