Q&A INTERVIEW WITH SANINET Stefanie Coster
Saninet
Matt Broughton was in conversation with Saninet’s Commercial Lead, Stefanie Coster.
Matt: Stefanie, for those not in the know, what does Saninet do best? Stefanie: Imagine this: you’re in the showroom with a customer, and within minutes, a lifelike bathroom design appears on screen. No complex software or training needed – that’s the power of Saninet. This intuitive 3D tool lets you sketch spaces, add windows or sloping walls, and choose from over 40,000 branded products, from designer taps to the latest tile patterns. Every detail is instantly visible in realistic 3D, turning imagination into something tangible. When the design is ready, Saninet automatically generates technical drawings and materials lists. With smart plugins for rendering, tile collections, and ERP integration, it streamlines the entire sales process and turns every consultation into an inspiring, convincing experience.
Matt: How has the company and the product evolved since its 1999 appearance? Stefanie: Since 1999, Saninet has transformed bathroom design from 2D to an intuitive 3D experience. What began as a fast, innovative sales tool has grown into a complete design platform. Users can now create realistic bathrooms with drag-and-drop simplicity, using tens of thousands of up-to-date products. With HD rendering, day-night modes, VR, and the Saninet Viewer app, every plan becomes an immersive experience. And with Saninet Online, consumers can now design directly on a retailer’s website; turning inspiration into instant leads.
Matt: Which features make Saninet stand out? Stefanie: Saninet is an all-in-one platform that makes bathroom design faster, easier, and more creative. With an intuitive interface, you and your customer can draw the space, place products, and instantly view the result in realistic 3D. The catalogue of over 40,000 branded products offers endless options, while smart tools like rotate, align, and the tile module make it simple to personalise any design.
When the design is complete, the Saninet Viewer app brings it to life with realistic reflections and textures. The software automatically
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generates technical drawings, materials lists, and even sends orders directly to your ERP system. With photorealistic renders for marketing and sales, Saninet transforms every consultation into an engaging and memorable experience.
Matt: Who is using Saninet? Stefanie: Saninet is the preferred tool for retailers, showrooms, and bathroom sales professionals who want to deliver more than standard advice. Used daily by chains, wholesalers, and distributors, it strengthens the sales process by making customer consultations faster, more personal, and more convincing, leading to quicker sales. With Saninet Online, consumers design their ideal bathroom at home, generating high-quality leads for retailers. These designs flow seamlessly into showroom consultations, while the free Saninet Viewer app lets customers experience their bathroom in 3D wherever they are. By
combining in-store creativity with online engagement, Saninet helps retailers inspire customers and close more deals.
Matt: Are there specific projects you can think of that show off Saninet at its best? Stefanie: Saninet proves its value every day in showrooms across Benelux and beyond. Leading retailers like DMG, X²O, and Van Marcke let customers design bathrooms online through Saninet Online, then refine those plans in-store - resulting in hundreds of successful sales. Even shops with complex spaces praise Saninet’s flexibility, effortlessly visualising sloping roofs and tricky layouts. The render module delivers photorealistic visuals used in sales and marketing, while independent reviews highlight the realistic mirrors, grout lines, and powerful visual impact that help customers decide faster and with greater confidence.
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