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NEW PRODUCTS


NEW PRODUCTS & ANNOUNCEMENTS


Smiths Briten Adds Aqualisa to Growing Distribution Portfolio


miths Briten has been appointed as an additional distribution partner to Aqualisa, the UK’s market leader in digital showering and part of House of Rohl (Fortune Brands). The agreement expands Smiths Briten’s premium bathroom portfolio and brings Aqualisa’s shower ranges - including its new electric collection - to independent retailers, showrooms and merchants nationwide.


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Stock will be held and dispatched directly from Smiths Briten’s main hub in Bolton, supported by its nationwide delivery network. With next-day, every-day delivery and more than 3,500 customers across the UK, Smiths Briten offers an agile alternative to standard manufacturer lead times, ensuring Aqualisa products are available quickly and reliably.


Gareth Jones, Trade Director at Smiths Briten, says: “Adding Aqualisa to our portfolio is a clear


win for customers. Aqualisa’s digital expertise and growing electric range create strong opportunities across the retail and merchant channels. Our job is to make those ranges simple to access and easy to sell, with stock on the shelf, next-day delivery, and full support for displays, training and aftersales.” The partnership will also see Aqualisa’s field and training teams working alongside Smiths Briten’s sales organisation this autumn to support onboarding, displays and joint customer visits ahead of the key sales season.


www.smithsbriten.co.uk


ith the ongoing expectations from trade customers requiring speed, reliability, accuracy and quality as standard practice, kitchen brands are under pressure more than ever to deliver. Paul Berryman, Head of Life Trade, shares why fully assembled kitchens tick all the boxes to deliver these standards consistently.


Why Fully Assembled Kitchens are the Way Forward by Life Trade W


“Approaching a kitchen as a complete system changes the nature of the fitting. With the cabinets, doors and storage features already pre-design and assembled, it means installation can progress in a logical rhythm without potential interruption. With these details in place, installers can then move through the fitting with confidence, meet project deadlines and not have to coordinate multiple suppliers.”


“Efficiency in fitting is measured in both cost and time. As cabinets arrive fully assembled, with all internals, fittings, and frontals already in place, it means there’s little to no on-site assembly required. By delivering units that are prepared to plan, it saves valuable installation time, reduces disruption and keeps projects running smoothly.” “Unlike our flat-pack or mass-market competitors, we provide premium, made-to-order rigid cabinets supported by UK-based manufacturing, craftmanship and care. All our cabinets are manufactured on-site at our headquarters, which also houses our worksurface production, Paint-to-Order facility, design teams and customer service. By having everything under one roof and keeping production local, we always guarantee a consistent, quality product every time.”


www.life-trade.co.uk 14 BKU NOVEMBER 2025


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