INCLUSIVE DESIGN
INCLUSIVE DESIGN Will Hickman
Ideal Bathrooms
BKU’s Matt Broughton spoke with Ideal Bathrooms’ Sales and Marketing Director, Will Hickman.
025 has been a landmark year for Ideal Bathrooms. A big highlight has been the company’s increased strategic partnerships: “We pride ourselves on being the home of brands and have introduced some fantastic new partnerships this year to complete our vast portfolio,” explains Sales and Marketing Director, Will Hickmam. “We are proud to be the exclusive distribution partner for several brands including RAK Ceramics, Swan, Impey and Roman Ltd. Ideal Bathrooms really is a one-stop shop for all bathroom needs. We have significantly enhanced our service levels and product availability nationwide with over 9000 products available next day and the launch of delivery into Northern Ireland.” The company’s guiding mission for 2025 has been “Becoming the Ideal Partner” - a commitment to enhancing availability, service and brand offering. “We’ve focused on expanding our geography to meet evolving customer needs while ensuring rapid, reliable delivery across the UK. Our track record of delivering 99% otif (on time in full) consecutively for well over a year is a testament to this.”
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According to Will, Ideal Bathrooms is currently working on enhancing its logistics - making sure the company is where its customers need it most. Will explains: “you’ll start seeing our next generation of vehicles next year - further improved to ensure customer products are delivered first time every time - and enhancing our digital ordering systems to support ease of use for our customers. We’re also deepening our collaboration with key suppliers like Ideal Standard, Geberit, Grohe, SCUDO and Tavistock to ensure our customers have access to the latest collections and technologies.”
Independent Living
Ideal Bathrooms has recently launched a range of independent living product. Will explains: “We are dedicated to helping our customers grow and our Independent Living Collection is a great example of this. The range is thoughtfully curated and designed to meet the needs of accessible and inclusive bathroom design, all backed by a design led brochure. It features
34 BKU NOVEMBER 2025
ergonomic fixtures, easy-access baths, Impey wetroom solutions and Fitzroy of Londons stylish grab rails - all designed to blend functionality with modern aesthetics. This range empowers users of all ages and abilities to enjoy safe, comfortable, and beautiful bathroom environments.” Sustainability is also woven into Ideal Bathrooms’ operations. “We’ve prioritized eco-conscious product sourcing, reduced packaging waste, and partnered with brands that champion water-saving technologies and recyclable materials,” explains Will. “We deliver everything on Euro6 vehicles, the most efficient and sustainable current option, but we are reviewing this consistently, to ensure we’re at the forefront.”
Before the year wraps up, Will says we can expect some exciting enhancements to the company’s website, and further developments to its customer service platforms: “We’ve listened to
customer feedback and always want to ensure we’re supporting our customers by ensuring we’re as easy for them to
work with as possible.” One
thing that might not be obvious is how much Ideal
Bathrooms values the bathroom community and collaboration, as Will explains: ”Whether it’s supporting independent retailers, empowering installers, or listening to end-user feedback, we’re committed to building a bathroom industry that’s inclusive, innovative, and resilient.”
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