INTERVIEW WITH WATERLINE Q&A
communicate the benefits of their products to our customers. This collaboration is central to our approach, and it’s why our suppliers trust us to represent their brands. By fostering these strong partnerships, we’re able to stay on top of product support and continue delivering value for both our suppliers and our customers.
Matt: What have been the toughest obstacles to navigate over the last year? Michael: The past year has certainly brought its share of challenges, but we’ve tackled them with a positive outlook. In a tough market climate, our commitment to exceptional customer service has remained our top priority.
One of the most significant challenges was launching our new bathroom collection. Despite the obstacles, we successfully coordinated product development and supplier relationships, all while maintaining our high service standards. These experiences have strengthened our resilience and adaptability. We’ve learned to be innovative in our approach and focused on delivering solutions that meet our customers’ needs. Ultimately, I hope that these challenges have reinforced our reputation as a dependable partner in the industry, and we’re excited about the opportunities ahead.
Matt: What are the achievements you’re most proud of from 2024? Michael: We have so much to be proud of this year, as summed up in some of amazing recent testimonials we’ve received from our customers. These endorsements highlight how our strong partnerships truly help build their businesses alongside Waterline. It’s incredibly rewarding to hear how our commitment to service and quality products has positively impacted their operations and customer satisfaction.
Of course, the successful launch of our bathroom collection marks a significant achievement, positioning us as a full kbb solution provider. As we continue to innovate and expand our product offerings, we’re excited to foster even more success for our retail partners.
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With several exciting launches still to come, we’re eager to see how the final months of 2024 unfold
Matt: Bathroom displays are selling through well (and retailers are enjoying the ability to sell bathroom products) – could you perhaps talk a little about why you think this is happening right now? Michael: Our launch into the bathroom sector was designed to provide our existing customers with an additional revenue stream. We identified a genuine gap in the market for showroom-exclusive products that aren’t readily available online. This means that potential
customers can’t simply search for our bathroom products and find cheaper alternatives with a quick Google search.
As a result, retailers can enjoy a profit margin that truly reflects the effort required to sell these high-quality bathroom products. This strategic move not only enhances their product range but also allows them to provide added value to their customers. The positive response we’re seeing confirms that our approach is hitting the mark!
Matt: What can you tell us about your plans for 2025 and beyond? Michael: Looking ahead to 2025 and beyond, we’d like to introduce new services that will significantly save retailers time. Our vision includes not only curb side deliveries but also providing in-home delivery and unpacking services. Additionally, we want to streamline the remedial process for on-site requests, making it as efficient as possible.
These small improvements will enhance our overall service, allowing us to support our retailers better. By simplifying their processes, we’re committed to helping them improve and refine their own customer service. Ultimately, our goal is to create a seamless experience for both retailers and their clients, ensuring that we continue to build strong, lasting partnerships in the industry.
BKU NOVEMBER 2024
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