INDUSTRY UPDATE THE IPG Supporting Independents
Havwoods Introduces New Business Development Team
L
eading wood surface specialists, Havwoods, has introduced a new, larger, business development team. As a response to an immensely successful 2024 which has seen an increase in consumer confidence and demand, the new dedicated team marks a significant investment from the company to further strengthen its position as the leading supplier of timber within the UK.
With four teams covering London and another in the North West, each team is made up of a Business Development Manager, offering a face-to-face, personal level of support through meetings with designers, architects and contractors, and a Business Development Executive, who supports directly out of Havwoods’ flagship bases in Clerkenwell, Chelsea and Knutsford.
In addition to face-to-face advice and consultation on product selection and specification, the new dedicated team will educate their customers on sustainability, product offering and future developments through Lunch and Learns, Library Sessions and Design Workshops. Each member of the team will act as a personal contact for Havwoods, offering a fast and personal sample delivery service as well as sample library updates and material collections.
Ensuring an acceleration in Havwoods’ face-to-face resource within the market, the new business development team will be responsible for managing existing customers as well as seeking out new opportunities and educating customers on Havwoods’ entire product range, that goes beyond the floor.
www.havwoods.com/uk
The IPG Why You Should Always Trade Local and Support Independents
I
n a world where convenience often drives our decisions, it’s easy to overlook the impact of where we shop. Yet choosing to trade locally and support independent businesses offers benefits that go far beyond a simple purchase. Whether it’s a local plumbing store or bathroom showroom, a neighbourhood grocer, or a small coffee shop, these businesses are the backbone of our communities.
When you shop local, you’re directly investing in your community. Independent businesses reinvest a larger share of their profits back into the local economy than larger chains do, helping to create jobs, fund essential services and support local initiatives. These businesses often sponsor community events and provide a level of service that larger chains simply can’t match.
Local stores bring diversity and character to our neighbourhoods. Each independent business offers something special, from personalised service to specialist expertise. Whether it’s a family-run hardware store or an artisan bakery, their uniqueness enriches our local areas and sets them apart. Furthermore, independent businesses also take pride in what they do. Many are family-run, with a deep commitment to their customers and community. They understand local needs because they live and work among the people they serve, offering products and services that reflect tastes and preferences of the area – unlike the controlled selection found in national chains.
So, the next time you make a purchase, think about the difference it
makes. By choosing to trade local, you’re making a difference – supporting entrepreneurship and ensuring that these vital businesses can continue to thrive. Let’s celebrate and support our independents – they are the heartbeat of our communities.
Nike Lovell
Marketing Director (The IPG)
www.the-ipg.co.uk
BKU NOVEMBER 2024 41
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