p06-p07 BKU-MAY22 Industry Views x 6_bku 06/05/2022 09:11 Page 7
INDUSTRY VIEWS INDUSTRY The rise of the modern shaker
Dating back to the 1800s, the shaker door continues to have lasting appeal in today’s interiors due to the ongoing popularity of classic contemporary styling. The recent shift towards ‘skinny’ shaker doors with a narrower frame of around 60-88mm
compared to the more traditional 100-110mm frame continues to pay homage to shaker’s design principles but with a more contemporary aesthetic that appeals to a broader demographic. Given that a third of UK households are now multi-generational, narrow shaker kitchens are a good option here thanks to their timeless qualities and universal appeal. The appetite for shaker kitchens in bold colours like Indigo Blue and Fir Green is also growing.
Add in metallic touches and the shaker kitchen retains its traditional classic definition, yet with a fresh, contemporary character. The modern shaker trend offers immense design versatility for a wider consumer audience.
The look can be switched up and customised to suit any project, making it ideal for multi- generational living, new build homes and renovation projects alike.
Comment from Neil Taggart, Marketing Manager at TKC
Abode - Multigenerational Living is fastest growing household type in two decades
As more of us are living in multi-generational households, home ergonomics have become a huge point for discussion and this is placing new emphasis on ease of use and product safety. Accordingly, water safety is now a number one priority, with taps that are designed to be used by people of all ages including those with limited mobility, outperforming more mainstream styles. This puts the retailer in a prime position to offer tangible benefits to the UK homeowner and recommend ergonomic taps with features like easy to use handles, practical spout rotation, or unique safety features to prevent scalding of young hands. Young families, downsizers and the newly retired are all seeking future- proof home solutions that are ergonomic, hygienic and distinct by design and so a kitchen that can ‘grow with you’ is now more critical than ever.
Comment by Paul Illingworth, Design Manager, Abode
Beyond the showroom
The way we shop has changed dramatically in the past decade and particularly so since the pandemic first began. The opportunities for making online purchases have long been there, of course, but this change goes beyond that and effects the way we think about retail and the consumer experience altogether. As RAK Ceramics
gets set to open its first Design Hub in London we’re witnessing this shift first-hand. The thinking behind the location is to provide inspiration and space for designers, architects and developers to explore their creativity. We’ve moved beyond the product to reach the thinking behind bathroom design. Perhaps a similar
VIEWS
approach should be taken with the retail showroom. How do you give your customers a unique shopping experience that persuades them away from that online purchase and back onto the high street? How can you encourage them to think creatively to achieve the bathroom they’ve always dreamed of?
Comment by Ben Bryden, Sales & Marketing Director, RAK Ceramics UK
BKU MAY 2022
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