p18 BKU BOB-MAY22 Virtual Worlds_bku 04/05/2022 11:38 Page 18


Image rendered by Virtual Worlds Design Hub and features Sealskin Duka products


Virtual Worlds – A new era has dawned for design technology in the kbb industry


Virtual Worlds turns 25 it’s incredible to think how the world of design and technology has changed. When we were born IBM had just invented the world’s first smartphone, Friends Reunited was THE social networking platform and PayPal was a mere twinkle in Elon Musk’s eye. When we first launched, CAD was still fairly


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revolutionary, certainly in the kbb industry and we have seen how over time it has drastically changed how kitchens and bathrooms are designed. It’s certainly not been an overnight success though, with many retailers holding firmly


eaching a milestone in your business is a natural time for reflection. As


and determinedly on to their pencils and graph paper just in case. Throughout our history Virtual Worlds has


been shaping the future of kbb design and 25 years on, we’re very proudly still doing exactly that. One thing that has remained constant is our innovation. The Made In Britain label has become synonymous with quality and forward-thinking and that’s certainly true for us too, always with the aim of revolutionising retail with the latest technology-led solutions. Because retail has changed almost beyond


recognition from how it was 25 years ago too. Consumers are looking for a very different experience when spending their money and


investing in their homes today compared to how they shopped back in 1997. So retailers need something different from the


technology they use too, turning the design of a new kitchen or bathroom into an experience that simply isn’t possible to replicate online. Today, retailers need more than just a simple CAD programme. They need a marketing aid, showroom extender and a sales tool from their design software too, taking care of all the elements that make up an immersive retail experience that entices customers into the showroom and persuades them to purchase. These solutions also enable us to feature leading


manufacturers from around the world onto the Virtual Worlds platform and we are proud to be a British company who are attracting international brands. Twenty-five years on, design, technology and


indeed retail is entering a new era, one where virtual reality and 4D technology is so much more than a nice-to-have to give kbb businesses the advantage. For more information on


Virtual Worlds, please visit the website.


u01908 663848 uwww.virtualworlds.co.uk


18 BKU MAY 2022 BEST OF BRITISH EDITION


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