p34 BKU-MAY22 - RAK Intro_bku 04/05/2022 11:36 Page 34


COLOUR REVOLUTION


green and pretty peach we’re talking much more sophisticated soft pastel shades and, matt black and timeless grey. An all-white bathroom still has its place, of course, but as the bathroom becomes an extension of our living spaces and we all crave a sense of calm and serenity from our homes, the introduction of soft colours takes away the clinical feeling and adds personality too. From a design perspective this trend is ideal


Banishing the bathroom blues with colour C


olour is making a comeback in the bathroom – but rather than avocado


where too much of one colour can be quickly overbearing. Adopting the trend for coloured sanitaryware


leads comfortably into other key looks too, such as brassware in alternative finishes to chrome. The aim overall is to help consumers put their mark on this most personal of spaces, in a laidback and subtle way that creates a relaxed and tranquil vibe. For the retailer too, this trend opens up a new


Comment by Ben Bryden


Sales and Marketing Director, RAK Ceramics


for creativity, with colourful accents scaled up or down for a tailored approach depending on the setting and the style tastes of your customers. Rather than an entire suite in one colour, opting for a less uniform look with pops of different shades elevates the bathroom to a new level. And particularly so in small bathrooms


world of possibilities when it comes to creating head turning showroom displays. Coloured sanitaryware makes a stand-out window display and gives independent retailers an excellent opportunity to offer something different from their competitors. So perhaps it really is time to banish those


bathroom blues and think more colourfully about how we design these spaces for consumers and for our showrooms too – Ben Bryden, Sales and Marketing Director, RAK Ceramics.


That colourful feeling with RAK Ceramics G


iving an alternative to white in the bathroom when it comes to


sanitaryware, RAK-Feeling from RAK Ceramics is a available in a range of


colours giving consumers even more choice and freedom to express themselves through their bathroom design.


Helping the industry embrace the use of colour


in the bathroom as an alternative to the stalwart of white, to add flair and personality in a gentle, sophisticated way, alongside White, RAK-Feeling is also available in Greige, Cappuccino, Grey and Matt Black.


u01730 237850 uwww.rakceramics.com/uk/


34 BKU MAY 2022


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